How To Build Facebook Ad Campaigns That Are Engaging, Profitable & Don't Burn Out
Even if you are not a marketer, have been told that
Facebook Ads are oversaturated, and have no idea where to begin.
Alvaro here, writing to you from the land of poorly constructed Facebook campaigns.
I set out on a mission to figure out why people "donate" so much money to Facebook with no end in sight.
Turns out, most Facebook advertisers think this:
- If they just get in front of the right people, they will buy
- Good copy doesn't matter as long as the targeting is good
- Pressing the right buttons in Ads Manager is what generates most of the results
- Building a campaign takes so long to learn and hiring an Ads Manager is expensive
- Even when I try to mimic what others do, my campaigns still fail
As I dug around deeper and deeper into the Facebook "donation" epidemic, I noticed there was no end in sight and people were planning to throw EVEN more at Facebook Ads with no concrete plan….
They saw other people experience immense success with Facebook Ads with no formal training, so why should they get training themselves? (<-- flawless logic)
*Takes a deep sigh*
This is exactly how this monster of people throwing away their hard-earned money at Facebook erupted.
IT'S TIME TO STOP!
I'm tired of seeing people donating their money to Facebook (aka the Mark Zuckerburg Family Trust Fund..or just the 'Zuck Trust' for short).
Truth be told, the only reason people throw away so much money on Facebook Ads is because they believe the lie that as long as they learn the "secret hack" of some guru out there...the results will roll in.
But that's kind of like learning to drive by only understanding the mechanics within the car while ignoring traffic laws!!
And here’s the real truth about going after that "secret setting" inside of Ads Manager….
As of this writing, there are over 7 million advertisers on Facebook...
There Are No More Hacks Inside Of Ads Manager
To compete, you have to go BEYOND the buttons and settings inside of Ads Manager.
Ever since the inception of Facebook Ads, the volume of advertisers has exploded...
And I'm not just blowing smoke.
90% of Success
IS FROM RESEARCH
Putting the behind the scenes effort into the proper way to research your target audience will create 90% of your success.
20%-50% of Purchasing Decisions
IS FROM WORD OF MOUTH
According to research, word of mouth is ten times more effective than traditional advertising and is the main factor behind purchasing decisions...so how do you bake this into your ads?
50% Login Once A Day
OF FACEBOOK/INSTAGRAM'S 1 BILLION ACTIVE USERS
This means there's tons of opportunity to effectively target your ideal audience using Facebook's specialized tools (that most of your competition doesn't use).
Research and preparation is never an afterthought in any other market..
It shouldn’t be an afterthought in online business either!
I'm Challenging The Current State of Facebook Ads Training And Changing It...Right Now.
As more advertisers flock to the platform, I'll show you how the top 1% of businesses are thriving with FB Ads.
Now I know what you’re thinking...
“But Alvaro, of COURSE I’d love to elevate my thinking around FB Ads, but I'm not a marketer so that's hard to do....”
Lies. Lies. Lies.
Believing this lie is PRECISELY what holds you back from creating better campaigns and leapfrogging your competition.
But I get it...
Building engaging and profitable ad campaigns is definitely an art.
The good news is...it's an art that can be taught.
And as much as those "secret hack" gurus may try to convince you they are - FB ads are not magic.
Constructing good FB ad campaigns is simply about combining and implementing strong research, strong copy, and strong targeting to help REACH your ideal audience.
How well your ad campaigns convert is DIRECTLY related to the work you put in up front.
It’s about building a foundation that generates results - as opposed to mindlessly and blindly pushing buttons inside Ads Manager.
That’s the REAL secret!
Building Good Ad Campaigns Becomes So Much Easier When You Understand How To Be More Strategic With How You Advertise.
Facebook campaigns is what I do, and I'm going to teach you how to do it too!
Joining the upper echelon of advertisers on the FB platform is not as hard as you may think, BUT you can't just throw up a single ad and expect results - those days are gone.
You have to put in more work than your competition in order to get the best results (and the biggest payoff).
But I PROMISE you...
95% of advertisers are NOT doing the work (because they’re looking for the ‘quick fix’), which means there’s TONS of opportunity for you to outperform them and find success.
- You don’t have to be a crazy amazing marketer
- You don't have to keep throwing your money away on ad campaigns that yield little-to-no results
- You CAN learn the tools to unearth (and streamline!) good targeting options that your competition has overlooked
So what’s the next step?
Stop Donating to The ‘Zuck Trust’ And Start Putting a Concrete Plan in Place To Consistently Build Profitable Ad Campaigns That LAST
I encourage you to Join Me Inside my Brand New Course Called…
Inside this course, I share everything I’ve learned about building ad campaigns that transform 'on-the-fence' prospects into action-taking customers.
What is Facebook Ads Ignition?
In a nutshell, it's a 7-module course that helps you become infinitely more equipped to get in front of your ideal customers AND use targeting options your competition is missing out on.
But really, it's SO MUCH MORE than that.
Whether you have NO idea where to start at all, or you’ve tried everything you can think of but are STILL not getting the engagement you crave...
...Facebook Ads Ignition will give you the training, tools, and assets to stand out from your competition and optimize your ads for maximum conversion rates...
...WITHOUT the ever-changing algorithm getting in the way.
What’s Inside Facebook Ads Ignition?
Module 1: Research, Messaging, and Positioning
In Module One, I'll teach you why it’s so important to put in the work up front and build a strong foundation BEFORE jumping into Ads Manager. I show you how I generate 80% of my successful ad campaign results using research, proven targeting tools, and knowing my prospects more than they know themselves.
+ WHY RESEARCH IS PIVOTAL TO SUCCESS
+ FINDING TARGETING OPTIONS
+ ENTERING THE MIND OF YOUR PROSPECT
+ LEVELS OF AWARENESS
+ CUSTOMER MESSAGING TEMPLATE
+ LEVELS OF SOPHISTICATION
+ VIDEO MESSAGING
+ INFLUENCE & PERSUASION
Module 2: Understanding The Customer Journey
In Module Two, I’ll walk you through the entire ‘customer journey’ and reveal what the ONE thing is that EVERY prospect is buying. I’ll teach you how you can create killer offers and stop launching ads to crickets by simply understanding the ‘before and after state’ of your customers. Plus, I’ll break down the customer buying cycle, how you can apply best objectives for EACH stage of your funnel, and how much you should spend on FB ads.
+ CUSTOMER DECISION MAKING
+ CUSTOMER JOURNEY MARKETING STRATEGIES
+ MAPPING YOUR CUSTOMER'S JOURNEY
+ CREATING OFFERS THAT SELL
+ FUNNEL AD STRATEGIES
Module 3: Facebook Building Blocks - The Pixel And Conversion Tracking
In Module Three, I’ll show you how to begin putting the foundations together of a Facebook ad campaign by taking a comprehensive, deep dive into Ads Manager. I’ll teach you all about Facebook pixel (what it is, what it does, why it’s so important, and how to install it). Plus, you’ll learn the pros and cons of the two different ways to use conversions for optimizing and tracking high-value actions.
+ FACEBOOK PIXEL & CONVERSION TRACKING 101
+ UNDERSTANDING THE FACEBOOK ALGORITHM
+ CONVERSIONS & TRACKING 101
+ CUSTOM CONVERSIONS
+ STANDARD EVENTS
Module 4: Getting In Front Of Your Ideal Customer
What differentiates Facebook from other platforms and makes it so powerful is that there are SO many targeting options and different ways to get in front of your ideal customer. In Module Four, I’ll get into the nitty gritty and teach you how to get hyper-clear on who your target audience is, how to utilize the Audience Insights tool to its maximum potential, and what you want to strive for when planning your targeting and retargeting strategies.
+ WHO IS YOUR IDEAL CUSTOMER?
+ YOUR IDEAL CUSTOMER
+ TARGETING OPTIONS
+ FACEBOOK AUDIENCE INSIGHTS
+ EMAIL RETARGETING
+ STEP-BY-STEP EMAIL TARGETING
+ RETARGETING WEBSITE VISITORS
+ STEP-BY-STEP RETARGETING
+ CONNECTIONS TARGETING
+ STEP-BY-STEP CONNECTIONS
+ VIDEO RETARGETING
+ STEP-BY-STEP VIDEO ENGAGEMENT RETARGETING
+ ENGAGEMENT RETARGETING (LEADS ADS, FB PAGE, EVENTS, ETC.)
+ STEP-BY-STEP ENGAGEMENT RETARGETING
+ LOOKALIKE AUDIENCES
+ INTEREST TARGETING
+ STEP-BY-STEP DETAILED TARGETING
+ STEP-BY-STEP DEMOGRAPHICS TARGETING
+ GETTING THE MOST FROM RETARGETING IN YOUR SALES FUNNEL
+ AUDIENCE OVERLAP
Module 5: Facebook Ads That Convert
In Module Five, you’ll learn why putting time and effort into creating results-driven ads is the MOST crucial step to finding campaign success. I’ll teach you what to avoid in your copy, how to make it look natural to the Facebook platform, and show you the steps to building a good “ad scent” for your customer’s journey. I’ll break down real-life ads so you'll see first hand what works (and what needs improvement), and review the best practices and tools needed to build and simplify your landing page.
+ ASSEMBLING FACEBOOK ADS THAT WORK
+ WHAT A STANDARD AD LOOKS LIKE
+ AD COPY BEST PRACTICES
+ YOUR HOOK IS NOT YOUR OFFER
+ AD TYPES
+ IMAGE ADS
+ TOOLS FOR EASY IMAGE AD CREATION
+ VIDEO ADS
+ CAROUSEL ADS
+ LEAD ADS
+ MESSENGER ADS
+ INSTAGRAM ADS
+ QUICK & EASY LANDING PAGES THAT CONVERT
Module 6: Campaign Set Up & Launch
In Module Six, I’ll teach you step-by-step how to build your campaigns from beginning to end and set your ads up for success by breaking down all the individual elements and marrying them together. I’ll demystify the myths around individual objectives, explain what they mean, how to choose them, and which one you’ll be using 85-90% of the time. You’ll learn why sticking with Facebook default options may not always be your best bet and why A/B testing is a MUST for driving successful ad results. I’ve also included a lesson for those at the intermediate level looking to optimize, scale, and improve their ad performance.
+ SETTING UP YOUR ADS
+ FACEBOOK CAMPAIGN HIERARCHY
+ CHOOSING AN OBJECTIVE
+ AD SETS
+ A/B TEST YOUR WAY TO SUCCESS
+ DEMO: DYNAMIC CREATIVE SET UP & REPORTING
+ DEMO: END TO END CAMPAIGN SET UP
+ ADVANCED CAMPAIGN SET UP
Module 7: Optimization & Scaling
In Module Seven, I’ll show the important metrics you should be looking at and teach you how to effectively evaluate them so you can troubleshoot and make campaign decisions based upon the numbers you’re seeing. Plus, I reveal MY preferred ad metric set up, unpack the ways to scale ads without destroying your results, and explain how using the ‘breakdown’ option in Ads Manager helps you dive even deeper into your targeting. Finally, I’ll share branding and awareness campaign ideas and help you learn how to factor in and CAPTURE the interest of different Buyer Personas so you can build ad campaigns that bring long lasting results.
+ ADS ARE RUNNING...NOW WHAT?!
+ BEST PRACTICES FOR SCALING ADS
+ COURSE WRAP UP - WHERE TO GO FROM HERE
+ ADVANCED STRATEGY: SCALING
Now, much like learning to ride a bike, there is a process to excelling
at a new skill. You start with a tricycle, work up to a bike with
training wheels, and then the training wheels eventually come off.
It’s the same with Facebook ads!
So, to help you believe that you can do this (because I certainly
believe it), I'm going to give you a little extra help.
When You Register for Facebook Ads Ignition, You ALSO Get:
• My Facebook Ads swipe file (coming soon)
• Easy-to-use FB ad calculators (coming soon)
• Evergreen funnel metric tracker (coming soon)
• My account appeal template (coming soon)
Total Value is a whopping $500!!!
How much should I be spending on Facebook Ads?
How do I properly track my metrics?
What do I do if my account gets disabled?
These are questions I get all...the...time once someone is ready to go full-throttle with their ads. Luckily, you'll never have to ask them because I've got you covered.
Consider these tools your Facebook Ads training wheels.
I Know That Building Successful Ad Campaigns Can Be A Challenge So Here Are A Few More Helpful Bonuses Inside Facebook Ads Ignition…
Bonus 1: Creative Assets & Resources Training ($97 value - Coming Soon)
This masterclass is an introduction and education in the world of complimentary advertising tools. Don't have any Photoshop or video editing skills? Neither do we!
Thankfully, there are tons of great tools out there that make it easy for non-designers and non-video editors so we'll give you a tour of the ones we love the most inside the agency!
Bonus 2: Intro to Google Data Studio For Reporting ($97 value - Coming Soon)
If looking inside of Ads Manager makes your eyes bleed...we got you covered.
We wont deny it ourselves, Ads Manager is an intimidating looking interface. But worst of all, it's just numbers. There's no useful charts or graphics. Thankfully, there's Google Data Studio. We'll show you how to use GDS to easily spot trends burried within your ad data.
Bonus 3: Intro to YouTube Ads ($97 value)
I love Facebook Ads...but I also don't think you should put all of your eggs in one basket. At the end of the day, platform diversification is a good thing.
And for anyone who is running Facebook Ads, YouTube Ads are often a good fit for expansion. In this recorded workshop we'll take you behind the scenes of a successful YouTube campaign, how it differs from Facebook, and how you can take advantage of the platform.
I promise that you CAN do this.
But the best part is...you don’t even have to believe me!
If you’re not 100% satisfied with the course, the templates, or the extras after 30 days, I will offer you a full refund, no questions asked.
That means you can enroll today, and you don’t even have to decide if you’re in for good! Take the full 30 days to explore the materials in Facebook Ads Ignition and then...make a life-changing decision using the information you have, rather than the information you don’t.
I want to serve people who are READY to dig deep and get ninja with how their consumers think and make decisions...
...so they can INTENTIONALLY and PREDICTABLY transform cold prospects into leads, sales, and advocates.
Learn how to build good ad campaigns and watch how quickly your customers move you out of the ‘friend zone’ and drop to their knees, begging “Marry me!”
Are you in?!
You’ll get so much value from Facebook Ads Ignition, you’ll be shocked
I'm only charging $497 for such a thing.
Alvaro Berrios is an experienced, accomplished Facebook ads strategist whose sole focus is helping entrepreneurs get more leads and better customers for their businesses.
With his extensive knowledge across the world's most popular social media platforms, Alvaro's proven systems have helped his multi-million dollar clients get seen, be heard and become profitable.
He 'geeks-out' on all things marketing and is always fishing for new methods in this ever-evolving industry!
I've Got A's For Your Q's
Do you teach funnel setup and strategy in this course?
The Facebook Ads Ignition course focuses solely on Facebook Ads. However, we do touch on funnels by offering examples and recommendations for tools! We also go into how you should structure an offer plus link additional resources so you can create offers your audience can't resist.
Do you teach copy in this course?
Sort of, but not really. Again, we're primarily focusing on Facebook Ads. THAT BEING SAID, copy is an ultra important aspect of any Facebook Ad Campaign, so it would be crazy to ignore it. In the program we cover tips and best practices regarding ad copy, but it's definitely not a course on copy.
Do you have a Facebook Group for this course?
At the moment Facebook Ads Ignition does not include a course-specific Facebook group, but it is something we are considering for the future!
Do I need any tools for this course?
Nope, just a Facebook Ads account. We do love tools though so we provide you with some of our favorites along the way!
Is there a money-back guarantee?
Yes! Your purchase comes with a 30-day money-back guarantee.
What if I have zero audience and a low budget?
Totally fine! You don't need those things to have success with the program. Truly. You don't need those things to get started.
You just need to... start!
Here’s the truth:
I'm TIRED of essentially 'donating' their hard-earned money to Facebook. I want to change the standard...so that Facebook makes money for YOU.
Let me help you believe that YOU are capable of running profitable Facebook Ads when you enroll in Facebook Ads Ignition and develop algorithm-friendly campaigns. I've broken it down so that anyone can learn this, so you too can become a sophisticated advertiser.