There are so many different ways to advertise your business these days. There are still old fashioned types of advertising such as print ads and billboards. However, in the digital age, these forms of advertising are becoming less and less viable. Beyond that, there are strategies like a traditional press, organic search, influencer marketing and paid traffic to your website. These are all great, in their own way, but how do you determine which one is best? It can seem hard to choose, especially when you’re first starting off. As a result, the key to unlocking the best form of advertising for your business is keeping two things in mind: control and scalability.

Traditional Press

Let’s use the traditional press as an example. This is when you get mentioned on a radio show, a TV show or a news outlet. When this happens, it can be great. Sometimes even life-changing depending on who is mentioning your product or service (e.g. Oprah Winfrey, Dr. Oz, etc.). The...

With the holiday season upon us, Facebook Ads marketing is going to heat up. Advertisers will soon start increasing their budgets in order to win as many auctions as possible. This will result in more competition which will generate higher costs-per-click (CPC) and higher costs-per-acquisition (CPA).

But there’s no reason to worry. I’ve put together a list of 19 Facebook Ads tools that will help you save time, create better campaigns, and increase ROI.

So if you want to leave your competitors in the dust, read on…

Ad Creative & Design

Canva

The most important part of a Facebook Ads campaign is the ad itself. And the most important part of the ad is the image. An eye-popping image will catch the user’s attention and incentivize them to read the copy. Canva is an amazing free image design software that anyone can use. Utilize their pre-built templates to create beautiful ads that look like they were designed by a seasoned pro. This will quickly...