How To Run Facebook Ads in 2022 PART 1

Well...2021 sure was a doozy, wasn't it?

Without a doubt, it was probably one of the most challenging ones from an ads perspective.

So what is the best way to run Facebook Ads in 2022? The short answer is that what worked before won't work moving forward.

In part 1 of this video series, I introduce the three critical pillars that will help you successfully run Facebook Ads in 2022.

And if you'd like to enroll in my Facebook Ads group coaching program where you get access to me on a weekly basis, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

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Facebook Retargeting For Launches

When doing any kind of launch, it's a sure thing that you'll see better results if you run Facebook Ads.

Whenever I take a look at someone else's launch results, they almost always make 1 of 3 mistakes with their retargeting ads.

Find out what they are and how to avoid them in this video!

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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Facebook Blue Print Courses

I've been asked in the past whether it's worth taking the Facebook Blueprint Courses.

If you're not familiar with what these are, they are free courses provided by Facebook that teach you how to run Facebook Ads for your business.

In this video, I break down this question and provide my honest thoughts.

Here is where you can check out the Facebook blueprint courses: https://www.facebook.com/business/learn/courses 

If you'd like to see what is the best way š˜øš˜¦ š˜¤š˜¢š˜Æ š˜øš˜°š˜³š˜¬ š˜µš˜°š˜Øš˜¦š˜µš˜©š˜¦š˜³ so you can start getting š§šžš° š„šžšššš¬ and š¬ššš„šžš¬ from š…šššœšžš›šØšØš¤ š€šš¬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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The Most Undertilized Facebook Ad Metric

To many, it feels like there are at least a million š…šššœšžš›šØšØš¤ š€š šŒšžš­š«š¢šœš¬ to look at, so it's understandable that people often don't know what to look for.

But even for those who even have a decent idea of what metrics to pull and analyze, there is šØš§šž š¦šžš­š«š¢šœ that % š˜°š˜§ š˜±š˜¦š˜°š˜±š˜­š˜¦ š˜¢š˜³š˜¦š˜Æ'š˜µ š˜­š˜°š˜°š˜¬š˜Ŗš˜Æš˜Ø š˜¢š˜µ...and it's one of the š˜®š˜°š˜“š˜µ š˜Ŗš˜®š˜±š˜°š˜³š˜µš˜¢š˜Æš˜µ š˜°š˜Æš˜¦š˜“.

It literally makes it š˜µš˜¦š˜Æ š˜µš˜Ŗš˜®š˜¦š˜“ easier to identifying š°š¢š§š§š¢š§š  ššš§š š„šØš¬š¢š§š  šœššš¦š©ššš¢š š§š¬ along with š°š¢š§š§š¢š§š  ššš§š š„šØš¬š¢š§š  šššš¬.

Watch this video to find out what it is and how you can (and should) start using it today!

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: š”š­š­š©š¬://š°š°š°.ššš„šÆššš«šØš›šžš«š«š¢šØš¬.šœšØš¦/šŸš›š”šžš„š© 

 

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How To Lower Your Facebook Ad CPM

Have you ever had a few ads running in the same campaign and noticed that one ad is š˜®š˜°š˜³š˜¦ š˜¦š˜¹š˜±š˜¦š˜Æš˜“š˜Ŗš˜·š˜¦ than the other?

Ever wondered why that is?

After all, you're sending traffic to the exact same page...so what gives?

This usually comes down to the CššŒ šØšŸ šžšššœš” ššš, or šœšØš¬š­ š©šžš« šØš§šž š­š”šØš®š¬ššš§š š¢š¦š©š«šžš¬š¬š¢šØš§š¬.

And most people don't know this, but CPMs between ads usually vary because of this š˜–š˜•š˜Œ š˜›š˜š˜š˜•š˜Ž.

Watch the video to find out what it is and let me know your thoughts!

If you'd like to see what is the best way š˜øš˜¦ š˜¤š˜¢š˜Æ š˜øš˜°š˜³š˜¬ š˜µš˜°š˜Øš˜¦š˜µš˜©š˜¦š˜³ so you can start getting š§šžš° š„šžšššš¬ and š¬ššš„šžš¬ from š…šššœšžš›šØšØš¤ š€šš¬, head on over to this page and fill out the application: š”š­š­š©š¬://š°š°š°.ššš„šÆššš«šØš›šžš«š«š¢šØš¬.šœšØš¦/šŸš›š”šžš„š©

 

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How Many Facebook Pixels Do you Need?

I often encounter a lot of confusion over the š…šššœšžš›šØšØš¤ š©š¢š±šžš„, particularly around how many you should have and how to manage them.

So in this video, I debunk common myths and š©š«šØšÆš¢ššž ššš§ šžššš¬š² šŸš«ššš¦šžš°šØš«š¤ to know when you need š˜®š˜¶š˜­š˜µš˜Ŗš˜±š˜­š˜¦ š˜±š˜Ŗš˜¹š˜¦š˜­š˜“, and when š˜ŗš˜°š˜¶ š˜„š˜°š˜Æ'š˜µ.

Check it out and let me know what you think!

If you'd like to see what is the š˜£š˜¦š˜“š˜µ š˜øš˜¢š˜ŗ š˜øš˜¦ š˜¤š˜¢š˜Æ š˜øš˜°š˜³š˜¬ š˜µš˜°š˜Øš˜¦š˜µš˜©š˜¦š˜³ so you can start getting š§šžš° š„šžšššš¬ and š¬ššš„šžš¬ from š…šššœšžš›šØšØš¤ š€šš¬, head on over to this page and fill out the application: š˜©š˜µš˜µš˜±š˜“://š˜øš˜øš˜ø.š˜¢š˜­š˜·š˜¢š˜³š˜°š˜£š˜¦š˜³š˜³š˜Ŗš˜°š˜“.š˜¤š˜°š˜®/š˜§š˜£š˜©š˜¦š˜­š˜±

 

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How to Leverage The Facebook Algorithm For a Bigger Launch

There are A LOT of people doing launches between now at the end of the year (or at the very beginning of next year).


It is common for any launch to have a "š˜³š˜¶š˜Æš˜øš˜¢š˜ŗ," where you warm people up for a certain period of time before you hit them with your launch ads.

The runway can be anywhere from 2 weeks to even as long as 6 months.

But most people are leaving money on their table with their runways, and I layout an improved strategy for your runway.

So check out the video and let me know your thoughts!

If you'd like to see what is the best way we can work together so you can start gš˜¦š˜µš˜µš˜Ŗš˜Æš˜Ø š˜Æš˜¦š˜ø š˜­š˜¦š˜¢š˜„š˜“ and š˜“š˜¢š˜­š˜¦š˜“ from Facebook Ads, head on over to this page and fill out the application: š”š­š­š©š¬://š°š°š°.ššš„šÆššš«šØš›šžš«š«š¢šØš¬.šœšØš¦/šŸš›š”šžš„š©

  

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The Attributes of Successful Advertisers

Recently someone asked me a fascinating question that I had never given any thought to:

"š˜žš˜©š˜¢š˜µ š˜¢š˜³š˜¦ š˜µš˜©š˜¦ š˜¤š˜©š˜¢š˜³š˜¢š˜¤š˜µš˜¦š˜³š˜Ŗš˜“š˜µš˜Ŗš˜¤š˜“ š˜°š˜§ š˜ŗš˜°š˜¶š˜³ š˜®š˜°š˜“š˜µ š˜“š˜¶š˜¤š˜¤š˜¦š˜“š˜“š˜§š˜¶š˜­ š˜¤š˜­š˜Ŗš˜¦š˜Æš˜µ?"

After pausing and giving it some thought, I realized there were some šœšØš¦š¦šØš§ šœš”ššš«šššœš­šžš«š¢š¬š­š¢šœš¬ with my clients that experienced the š˜®š˜°š˜“š˜µ š˜“š˜¶š˜¤š˜¤š˜¦š˜“š˜“ with š…šššœšžš›šØšØš¤ š€šš¬, and those the š˜­š˜¦š˜¢š˜“š˜µ š˜“š˜¶š˜¤š˜¤š˜¦š˜“š˜“.

So in this video, I share what those are so that you can implement them in your business. 

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Build More Credibility In Your Next Launch

I got great feedback on last week's video about what is working best RIGHT NOW for launches.

So I want to build upon that and give you some more advice on how to have a bigger launch.

Whereas last week's advice revolved around building trust and "likeness" with your audience, this week's advice is all about building credibility.

Credibility is extremely important for your launches because people want to feel safe with their investment. They want to know they're getting the knowledge of a true expert.

Thankfully, doing so is easier than you might think. And even if you can't execute this strategy right now, I provide resources to enable you to use this strategy in the future.

Check it out and let me know what you think!

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The Secret To A Bigger And More Profitable Launch

When it comes to the world of launching, there are dozens of strategies to choose from.

Because of that, sometimes it can be daunting and overwhelming to choose what launch system to use in your own business.

One thing that people FALSELY assume though is that the more complicated and sophisticated the launch, the bigger the results.

That couldn't be further from the truth. While complicated launches CAN work, by no means is it an automatic that they work better.

As someone who is knee-deep in launches with clients all year round, I'm exposed to everything that goes on in this world.

But there is one thing I am clearly noticing is having a big impact on launches...and thankfully it's something very simple ANYONE can incorporate into their next launch.

 

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Unleash the Power of Facebook Ads - Turn Struggles into Success!

Learn how to work with the algorithm, craft compelling messages, and generate leads and sales like a pro!