Have you ever had a few ads running in the same campaign and noticed that one ad is 𝘮𝘰𝘳𝘦 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 than the other?
Ever wondered why that is?
After all, you're sending traffic to the exact same page...so what gives?
This usually comes down to the C𝐏𝐌 𝐨𝐟 𝐞𝐚𝐜𝐡 𝐚𝐝, or 𝐜𝐨𝐬𝐭 𝐩𝐞𝐫 𝐨𝐧𝐞 𝐭𝐡𝐨𝐮𝐬𝐚𝐧𝐝 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬.
And most people don't know this, but CPMs between ads usually vary because of this 𝘖𝘕𝘌 𝘛𝘏𝘐𝘕𝘎.
Watch the video to find out what it is and let me know your thoughts!
If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: 𝐡𝐭𝐭𝐩𝐬://𝐰𝐰𝐰.𝐚𝐥𝐯𝐚𝐫𝐨𝐛𝐞𝐫𝐫𝐢𝐨𝐬.𝐜𝐨𝐦/𝐟𝐛𝐡𝐞𝐥𝐩
There are A LOT of people doing launches between now at the end of the year (or at the very beginning of next year).
It is common for any launch to have a "𝘳𝘶𝘯𝘸𝘢𝘺," where you warm people up for a certain period of time before you hit them with your launch ads.
The runway can be anywhere from 2 weeks to even as long as 6 months.
But most people are leaving money on their table with their runways, and I layout an improved strategy for your runway.
So check out the video and let me know your thoughts!
If you'd like to see what is the best way we can work together so you can start g𝘦𝘵𝘵𝘪𝘯𝘨 𝘯𝘦𝘸 𝘭𝘦𝘢𝘥𝘴 and 𝘴𝘢𝘭𝘦𝘴 from Facebook Ads, head on over to this page and fill out the application: 𝐡𝐭𝐭𝐩𝐬://𝐰𝐰𝐰.𝐚𝐥𝐯𝐚𝐫𝐨𝐛𝐞𝐫𝐫𝐢𝐨𝐬.𝐜𝐨𝐦/𝐟𝐛𝐡𝐞𝐥𝐩
I got great feedback on last week's video about what is working best RIGHT NOW for launches.
So I want to build upon that and give you some more advice on how to have a bigger launch.
Whereas last week's advice revolved around building trust and "likeness" with your audience, this week's advice is all about building credibility.
Credibility is extremely important for your launches because people want to feel safe with their investment. They want to know they're getting the knowledge of a true expert.
Thankfully, doing so is easier than you might think. And even if you can't execute this strategy right now, I provide resources to enable you to use this strategy in the future.
Check it out and let me know what you think!
When it comes to the world of launching, there are dozens of strategies to choose from.
Because of that, sometimes it can be daunting and overwhelming to choose what launch system to use in your own business.
One thing that people FALSELY assume though is that the more complicated and sophisticated the launch, the bigger the results.
That couldn't be further from the truth. While complicated launches CAN work, by no means is it an automatic that they work better.
As someone who is knee-deep in launches with clients all year round, I'm exposed to everything that goes on in this world.
But there is one thing I am clearly noticing is having a big impact on launches...and thankfully it's something very simple ANYONE can incorporate into their next launch.
Your ads are launched, you're getting clicks but...nothing. You have zero results.
If you've found yourself in this situation, you're probably confused because you're asking yourself "...why are people clicking on my ad but then not doing anything?"
Well here's the thing...just because they're clicking on your ad doesn't mean they're seeing your offer.
And while tracking Link Clicks is important, there's another metric you need to be tracking, that most people aren't, to see if you're even getting quality link clicks.
In this video I breakdown what this mythical metric is and how to use it.
This mindset will not only make you a smarter Facebook Advertiser, it will also help you build long-term success.
I'll be completely honest, whenever someone asks me something about Facebook Ads, no one ever asks me what kind of mindset they need.
But it's something people SHOULD be asking. Not enough people are talking about this.
The truth is, mindset is 50% of any success you'll experience.
Without the right mindset, you're bound to make pivotal errors, not have any idea what's working and what's not, and you'll quickly burn through your hard-earned cash.
To put it simply, it's the difference between gambling and investing. With Facebook Ads, you can do both...but you definitely want to be an investor.
So take a look at this video to learn what no one else is telling you about achieving long-term success with Facebook Ads.
Okay, so your Facebook Ad just got disapproved...now what?
...Do you leave it?
In today's video, I provide some clarity based on my own learnings working with dozens of clients on what to do with disapproved ads.
Alright, cool…so you’re doing Facebook video ads!
All you have to do is upload the video and launch the campaign, right?
While you could make it that quick an easy, you’ll be missing out on a crucial step that will instantly improve the performance of your video ads.
Watch this video to find out what this step is and why it’s so important.
Having trouble getting in front of your ideal customer? Click here: https://bit.ly/372NpDX
Just because someone visited your website and didn’t take then action you intended for them, it doesn’t mean they’re not interested!
We live in a very distracted world. Most of us have a million tabs open…we get text messages that take us off track…we have emergencies we have to do with…all these things can take people away from what you have to offer.
So it’s pivotal you remarket to them and bring them back to your site. They’re already familiar with your brand and offer, so sometimes just one final nudge is needed to take that last step.
In this video, I share 3 remarketing strategies you can implement to increase the ROI of your campaigns.
Most people find Facebook targeting research to be very daunting. After all, there are THOUSANDS of options you can choose from.
But what if I told you there was a way to find new targeting options you never would have thought of before?
And what if I told you it also allowed you to discover the targeting options your competitors are using?
And what if I told you it required hardly any work on your end?
Well, if you want to learn about the "easy button" for new Facebook targeting options, take a look at this video!