Hey everyone,

Apologies for the radio silence in the blog for the past few months. I’ve been busy working on a lot of different projects…including content creation. But the content I’ve been working on has actually been video content in the form of my own IGTV channel.

So what is IGTV? This is Instagram’s direct attempt at competing with YouTube by launching it’s own video platform. This launched at the end of June, so it’s still very new. But the way in which IGTV differs in a big way from YouTube is that it’s exclusively vertical video. In other words, it’s purely built for the mobile experience.

Previously, Instagram was using vertical video for its popular Instagram Stories feature. However, each Instagram Story can only be 15 seconds long. With IGTV, videos can be anywhere from 15 seconds to 15 minutes long. Instagram has hinted that at some point in the future they will extend the possible video length, but for now that’s...