In this video, I cover the latest updates to Facebook's ad targeting tools and how they can impact your advertising strategy.

As a Facebook ad expert, I'm always looking for ways to stay ahead of the curve and help my clients maximize their ROI.

That's why I dive into the new targeting options and features, including interest targeting and detailed targeting expansion, and provide actionable tips on how to use them effectively.

Whether you're a seasoned advertiser or just getting started with Facebook ads, this video has something for you.

So join me and let's explore the big Facebook ads targeting update together!

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Facebook Ad targeting makes you sick and tired even before you start working on it? Let me help you!

Well, you are not alone. I feel the same about Facebook Ad targeting! This is a very difficult task that requires a lot of work.

That is why I want to share with you my Facebook Ad targeting tips, so you could do it with a smile on your face from now on.

So if you would like to hear about my better way to do Facebook Ad targeting - watch this video!

And if you want a detailed explanation of all 22 Facebook ad objectives: https://youtu.be/BTIuF40sRAU 

After talking about the differences between ABO and CBO last week, this week I'm going over the BEST campaign structure for Facebook Ads.

The campaign structure I'm going to show you here is the same one that I use for 90% of all the Facebook Ad campaigns that I run.

Watch this video to find out what the structure is, and what you need to look out for the next time you put together a Facebook Ad campaign.

How to apply UTM parameters to Facebook Ads: https://www.youtube.com/watch?v=PsWOT0Erb08 

Last week I gave you an overview of how to run Facebook Ads in 2022 by showing you the 3 pillars you have to focus on in order to find success.

If you missed that video, you can check it out here: https://www.youtube.com/watch?v=o7rbvOKjLTI&t=1s 

In this video, I dive deep into pillar #1 which is knowing your data. Because of iOS 14.5, we have incomplete data inside of Facebook Ads Manager.

But with the power of Google Analytics, we can still make informed decisions on our campaigns.

And if you'd like to enroll in my Facebook Ads group coaching program where you get access to me on a weekly basis, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

Well...2021 sure was a doozy, wasn't it?

Without a doubt, it was probably one of the most challenging ones from an ads perspective.

So what is the best way to run Facebook Ads in 2022? The short answer is that what worked before won't work moving forward.

In part 1 of this video series, I introduce the three critical pillars that will help you successfully run Facebook Ads in 2022.

And if you'd like to enroll in my Facebook Ads group coaching program where you get access to me on a weekly basis, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp

In last week's video, I gave you my reaction to ads from 2 different advertisers (see the full video here: https://youtu.be/d2Mm6O5-vUA). In those, I only focused on the ad copy. So in today's video, I'm following up to give you my thoughts on the videos from those ads.

Check it out and let me know what you think!

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

In this Facebook Ads video, I dive into two types of 𝐜𝐨𝐥𝐝 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬: 𝐋𝐨𝐨𝐤𝐚𝐥𝐢𝐤𝐞𝐬 and 𝐜𝐨𝐥𝐝 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠. What exactly does each entail and which one can get you 𝘣𝘦𝘵𝘵𝘦𝘳 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦? So if you're prepping for 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐧 , this is one 𝘺𝘰𝘶 𝘸𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘮𝘪𝘴𝘴!

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

There is no question that running 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 during the 𝐡𝐨𝐥𝐢𝐝𝐚𝐲𝐬 is 𝘛𝘖𝘜𝘎𝘏. But, with a 𝐟𝐞𝐰 𝐭𝐫𝐢𝐜𝐤𝐬, there are 𝘨𝘳𝘦𝘢𝘵 𝘸𝘢𝘺𝘴 to 𝐟𝐢𝐧𝐝 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 while your competitors sit on the sidelines. Be sure to watch this one!

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

When doing any kind of launch, it's a sure thing that you'll see better results if you run Facebook Ads.

Whenever I take a look at someone else's launch results, they almost always make 1 of 3 mistakes with their retargeting ads.

Find out what they are and how to avoid them in this video!

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp