When people run Facebook ads they most often use the website conversions objective. This makes sense because we usually want people to take some sort of action on our website.

But within the conversion objective, you have to choose a conversion window. Do you know what that means? And if so, which is best for your business?

If you answered no to either one of those questions then this video is for you!

Knowing how long to test for can literally make or break the success of your campaigns.

Unfortunately, too many people are doing their testing all wrong…and ends up donating money to Facebook.

The Zuc has more than enough money though so watch this video to find out how to get your next test right.