Hello everyone, welcome to my latest video where I'll be discussing some outdated Facebook ads tips that you should avoid doing in 2023.

I am aware of how quickly the world of advertising can change, and it's important to stay up-to-date with the latest trends and best practices.

In this video, I'll be debunking some common myths and misconceptions about Facebook ads that may be hindering your success.

I'll be covering topics like targeting, ad creative, bidding strategies, and more.

So if you're ready to take your Facebook ads game to the next level and avoid common mistakes, this video is for you.

Let's get started!

And if you want a detailed explanation of all 22 Facebook ad objectives: https://youtu.be/BTIuF40sRAU 

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Here's the best way to set up a Lead Generation campaign on Facebook that is set up in such a way that you will increase your odds of success.

And if you want a detailed explanation of all 22 Facebook ad objectives: https://youtu.be/BTIuF40sRAU 

In this video, I'm actually talking about Google Ads!

Google (somewhat) recently introduced a new campaign style called Performance Max. It's a cool setup that allows you to run Google Ads, YouTube Ads, Display Ads, Gmail Ads, and Discovery Ads all within the same campaign!

I've had the fortune to test this campaign with one of my clients, and this video goes over what I think!

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Youtube:https://www.youtube.com/@imalvaroberrios

After talking about the differences between ABO and CBO last week, this week I'm going over the BEST campaign structure for Facebook Ads.

The campaign structure I'm going to show you here is the same one that I use for 90% of all the Facebook Ad campaigns that I run.

Watch this video to find out what the structure is, and what you need to look out for the next time you put together a Facebook Ad campaign.

How to apply UTM parameters to Facebook Ads: https://www.youtube.com/watch?v=PsWOT0Erb08 

Get My FREE Targeting Options Handbook Guide:
https://www.alvaroberrios.com/targeting-options 

Get full and complete Facebook Ads data in GA by using the UTM Draft Matrix.
https://www.alvaroberrios.com/utm-draft-matrix 

Facebook Campaign Objectives

Do you want to know which Facebook campaign objective you should choose? There are 22 objectives inside the Facebook ads manager!

Choosing the right Facebook ad objective for your campaigns is one of the most important things you can do as a Facebook advertiser.

In this video, I go through all 22 Facebook ad campaign objectives - I will explain them in a simple way.

Watch this video if you want to know which Facebook ad campaign objectives you should use and which Facebook campaign objective is the best for your goals!

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Instagram: https://www.instagram.com/imalvaroberrios/ 

Facebook: https://www.facebook.com/imalvaroberrios 

Youtube: https://www.youtube.com/@imalvaroberrios 

In the conclusion of my series demystifying the various Facebook Ad objectives, I'm covering the Conversions objective!

While all the other objectives I've covered in this series are super important, there is no question that Conversions is king. This is where you're going to be spending the vast majority of your money.

But it's not just as simple as selecting the Conversions objective and being off to the races. There are MANY things you want to consider before launching a Conversions campaign, as well as some important decisions you'll have to make.

Be sure to tune in to see what makes the most sense for your business!

Part 1 - When To Use Reach: https://www.youtube.com/watch?v=LaZC9W1rzVs&t=1s 

Part 2 - When To Use Traffic: https://www.youtube.com/watch?v=qd2_baLHIlc 

Part 3: When To Use Engagement & Video Views: https://www.youtube.com/watch?v=U5LgJ8-QeQI&t 

What is Facebook CPM: https://www.youtube.com/watch?v=Nsg9UujSQLw 

7 Day vs 1 Day...

CPMs on Facebook quite literally make or break your campaign. But how do you know if you're paying more than you should?

In this video, I demonstrate what I look to do for CPM research.

What is cpm on Facebook?: https://youtu.be/Nsg9UujSQLw 

How to lower your Facebook CPM: https://youtu.be/ksiwOKnTc-0 

Join the Ads Amplifier: https://www.alvaroberrios.com/ads-amplifier-sales-page 

In this FINAL part of my 4 part video series on how to run Facebook Ads in 2022, I go over how you need to get more out of the traffic you're already getting.

To get more from your Facebook Ads...you have to think beyond Facebook Ads.

I know, sounds weird, right? But once you watch this video you'll have a firm understanding of what I mean and what action steps you need to take.

How To Run Facebook Ads Part 1: https://www.youtube.com/watch?v=o7rbvOKjLTI&t 

How To Run Facebook Ads Part 2: https://www.youtube.com/watch? v=PsWOT0Erb08&t 

How To Run Facebook Ads Part 3: https://www.youtube.com/watch?v=fK4uv78KTHE 

Slow loading pages are killing your results: https://www.youtube.com/watch?v=o4wEQ8Bn0NI&t 

In part 3 of this video series on How to Run Facebook Ads in 2022, I talk about the need to have superior messaging in your ads. This is where you actually need to be spending more time than any other part of your campaign.

But a lot of people gloss over their messaging because they don't have any copywriting experience. Well, I've got some good news for you...you don't need to channel your inner Don Draper in order to write great copy.

In this video, I go over some exercises anyone can use in order to create outstanding messaging.

How To Run Facebook Ads Part 1: https://www.youtube.com/watch?v=o7rbvOKjLTI&t 

How To Run Facebook Ads Part 2: https://www.youtube.com/watch?v=PsWOT0Erb08&t 

In this Facebook Ads video, I dive into two types of 𝐜𝐨𝐥𝐝 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬: 𝐋𝐨𝐨𝐤𝐚𝐥𝐢𝐤𝐞𝐬 and 𝐜𝐨𝐥𝐝 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠. What exactly does each entail and which one can get you 𝘣𝘦𝘵𝘵𝘦𝘳 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦? So if you're prepping for 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐧 , this is one 𝘺𝘰𝘶 𝘸𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘮𝘪𝘴𝘴!

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp