How To Run Facebook Ads in 2022 PART 3

In part 3 of this video series on How to Run Facebook Ads in 2022, I talk about the need to have superior messaging in your ads. This is where you actually need to be spending more time than any other part of your campaign.

But a lot of people gloss over their messaging because they don't have any copywriting experience. Well, I've got some good news for you...you don't need to channel your inner Don Draper in order to write great copy.

In this video, I go over some exercises anyone can use in order to create outstanding messaging.

How To Run Facebook Ads Part 1: https://www.youtube.com/watch?v=o7rbvOKjLTI&t 

How To Run Facebook Ads Part 2: https://www.youtube.com/watch?v=PsWOT0Erb08&t 

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Lookalikes vs Cold Interest Targeting

In this Facebook Ads video, I dive into two types of 𝐜𝐨𝐥𝐝 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬: 𝐋𝐨𝐨𝐤𝐚𝐥𝐢𝐤𝐞𝐬 and 𝐜𝐨𝐥𝐝 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠. What exactly does each entail and which one can get you 𝘣𝘦𝘵𝘵𝘦𝘳 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦? So if you're prepping for 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐧 , this is one 𝘺𝘰𝘶 𝘸𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘮𝘪𝘴𝘴!

 

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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Holiday Facebook Ad Strategies

There is no question that running 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 during the 𝐡𝐨𝐥𝐢𝐝𝐚𝐲𝐬 is 𝘛𝘖𝘜𝘎𝘏. But, with a 𝐟𝐞𝐰 𝐭𝐫𝐢𝐜𝐤𝐬, there are 𝘨𝘳𝘦𝘢𝘵 𝘸𝘢𝘺𝘴 to 𝐟𝐢𝐧𝐝 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 while your competitors sit on the sidelines. Be sure to watch this one!

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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Facebook Retargeting For Launches

When doing any kind of launch, it's a sure thing that you'll see better results if you run Facebook Ads.

Whenever I take a look at someone else's launch results, they almost always make 1 of 3 mistakes with their retargeting ads.

Find out what they are and how to avoid them in this video!

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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Facebook Ads 7-Day vs. 1-Day Conversion Window: REVISITED

Here is an 𝘶𝘱𝘥𝘢𝘵𝘦𝘥 video on the 𝐝𝐚𝐲 𝘷𝘴 𝐝𝐚𝐲 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐰𝐢𝐧𝐝𝐨𝐰𝐬 as things have changed since 𝘪𝘖𝘚 ..

Here is the link to my 𝘰𝘳𝘪𝘨𝘪𝘯𝘢𝘭 video on 7 day vs 1 day conversion window: https://www.youtube.com/watch?v=7FAdGNuAZKY 

 

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Secret Facebook Audiences No One Uses

Here are 2 of my favorite audiences to use that I can tell you from experience, hardly ANYONE uses them.

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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5 Questions To Ask a Facebook Ads Manager

So in last week's video, I spoke about when you should hire an ads manager (hint: it's not when you think).

In this week's I'm going to build on that and go over the questions you should be asking a potential ads manager.

Check it out and let me know what you think!

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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Why You Should Run Multiple Facebook Ads

Do you only have 𝘰𝘯𝘦 𝘢𝘥 inside of your 𝘢𝘥 𝘴𝘦𝘵?

If so, In this video I explain why that might now be the 𝐛𝐞𝐬𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲.

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp

 

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Facebook Blue Print Courses

I've been asked in the past whether it's worth taking the Facebook Blueprint Courses.

If you're not familiar with what these are, they are free courses provided by Facebook that teach you how to run Facebook Ads for your business.

In this video, I break down this question and provide my honest thoughts.

Here is where you can check out the Facebook blueprint courses: https://www.facebook.com/business/learn/courses 

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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Facebook Standard Events

Learn what 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝 𝐞𝐯𝐞𝐧𝐭𝐬 are and why you should start using them. Tracking conversions is one of the most important things you need to get right with your 𝘍𝘢𝘤𝘦𝘣𝘰𝘰𝘬 𝘢𝘯𝘥 𝘐𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮 𝘢𝘥𝘴.

But with the recent iOS changes, you'll want to start using 𝘚𝘵𝘢𝘯𝘥𝘢𝘳𝘥 𝘌𝘷𝘦𝘯𝘵𝘴 for your conversion tracking if you aren't already. This is because we are now limited to 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯 𝘦𝘷𝘦𝘯𝘵𝘴 𝘱𝘦𝘳 𝘢𝘤𝘤𝘰𝘶𝘯𝘵.

In this video I breakdown the differences between 𝐜𝐮𝐬𝐭𝐨𝐦 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 and 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝 𝐞𝐯𝐞𝐧𝐭𝐬 and 𝘸𝘩𝘦𝘯 𝘵𝘰 𝘶𝘴𝘦 𝘦𝘢𝘤𝘩 𝘰𝘯𝘦.

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: 𝐡𝐭𝐭𝐩𝐬://𝐰𝐰𝐰.𝐚𝐥𝐯𝐚𝐫𝐨𝐛𝐞𝐫𝐫𝐢𝐨𝐬.𝐜𝐨𝐦/𝐟𝐛𝐡𝐞𝐥𝐩

 

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How to Target your Audience on Facebook

Know where your Audience is to easily reach them.