When To Use The Conversions Objective

In the conclusion of my series demystifying the various Facebook Ad objectives, I'm covering the Conversions objective!

While all the other objectives I've covered in this series are super important, there is no question that Conversions is king. This is where you're going to be spending the vast majority of your money.

But it's not just as simple as selecting the Conversions objective and being off to the races. There are MANY things you want to consider before launching a Conversions campaign, as well as some important decisions you'll have to make.

Be sure to tune in to see what makes the most sense for your business!

Part 1 - When To Use Reach: https://www.youtube.com/watch?v=LaZC9W1rzVs&t=1s 

Part 2 - When To Use Traffic: https://www.youtube.com/watch?v=qd2_baLHIlc 

Part 3: When To Use Engagement & Video Views: https://www.youtube.com/watch?v=U5LgJ8-QeQI&t 

What is Facebook CPM: https://www.youtube.com/watch?v=Nsg9UujSQLw 

7 Day vs 1 Day...

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Is Your Facebook CPM Too High?

CPMs on Facebook quite literally make or break your campaign. But how do you know if you're paying more than you should?

In this video, I demonstrate what I look to do for CPM research.

What is cpm on Facebook?: https://youtu.be/Nsg9UujSQLw 

How to lower your Facebook CPM: https://youtu.be/ksiwOKnTc-0 

Join the Ads Amplifier: https://www.alvaroberrios.com/ads-amplifier-sales-page 

  

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How To Run Facebook Ads in 2022 PART 4

In this FINAL part of my 4 part video series on how to run Facebook Ads in 2022, I go over how you need to get more out of the traffic you're already getting.

To get more from your Facebook Ads...you have to think beyond Facebook Ads.

I know, sounds weird, right? But once you watch this video you'll have a firm understanding of what I mean and what action steps you need to take.

How To Run Facebook Ads Part 1: https://www.youtube.com/watch?v=o7rbvOKjLTI&t 

How To Run Facebook Ads Part 2: https://www.youtube.com/watch? v=PsWOT0Erb08&t 

How To Run Facebook Ads Part 3: https://www.youtube.com/watch?v=fK4uv78KTHE 

Slow loading pages are killing your results: https://www.youtube.com/watch?v=o4wEQ8Bn0NI&t 

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How To Run Facebook Ads in 2022 PART 3

In part 3 of this video series on How to Run Facebook Ads in 2022, I talk about the need to have superior messaging in your ads. This is where you actually need to be spending more time than any other part of your campaign.

But a lot of people gloss over their messaging because they don't have any copywriting experience. Well, I've got some good news for you...you don't need to channel your inner Don Draper in order to write great copy.

In this video, I go over some exercises anyone can use in order to create outstanding messaging.

How To Run Facebook Ads Part 1: https://www.youtube.com/watch?v=o7rbvOKjLTI&t 

How To Run Facebook Ads Part 2: https://www.youtube.com/watch?v=PsWOT0Erb08&t 

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Lookalikes vs Cold Interest Targeting

In this Facebook Ads video, I dive into two types of 𝐜𝐨𝐥𝐝 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬: 𝐋𝐨𝐨𝐤𝐚𝐥𝐢𝐤𝐞𝐬 and 𝐜𝐨𝐥𝐝 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠. What exactly does each entail and which one can get you 𝘣𝘦𝘵𝘵𝘦𝘳 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦? So if you're prepping for 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐧 , this is one 𝘺𝘰𝘶 𝘸𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘮𝘪𝘴𝘴!

 

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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Holiday Facebook Ad Strategies

There is no question that running 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 during the 𝐡𝐨𝐥𝐢𝐝𝐚𝐲𝐬 is 𝘛𝘖𝘜𝘎𝘏. But, with a 𝐟𝐞𝐰 𝐭𝐫𝐢𝐜𝐤𝐬, there are 𝘨𝘳𝘦𝘢𝘵 𝘸𝘢𝘺𝘴 to 𝐟𝐢𝐧𝐝 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 while your competitors sit on the sidelines. Be sure to watch this one!

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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Facebook Retargeting For Launches

When doing any kind of launch, it's a sure thing that you'll see better results if you run Facebook Ads.

Whenever I take a look at someone else's launch results, they almost always make 1 of 3 mistakes with their retargeting ads.

Find out what they are and how to avoid them in this video!

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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Facebook Ads 7-Day vs. 1-Day Conversion Window: REVISITED

Here is an 𝘶𝘱𝘥𝘢𝘵𝘦𝘥 video on the 𝐝𝐚𝐲 𝘷𝘴 𝐝𝐚𝐲 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐰𝐢𝐧𝐝𝐨𝐰𝐬 as things have changed since 𝘪𝘖𝘚 ..

Here is the link to my 𝘰𝘳𝘪𝘨𝘪𝘯𝘢𝘭 video on 7 day vs 1 day conversion window: https://www.youtube.com/watch?v=7FAdGNuAZKY 

 

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Secret Facebook Audiences No One Uses

Here are 2 of my favorite audiences to use that I can tell you from experience, hardly ANYONE uses them.

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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5 Questions To Ask a Facebook Ads Manager

So in last week's video, I spoke about when you should hire an ads manager (hint: it's not when you think).

In this week's I'm going to build on that and go over the questions you should be asking a potential ads manager.

Check it out and let me know what you think!

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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How to Target your Audience on Facebook

Know where your Audience is to easily reach them.