iOS 14.5 Is Here...Now What?

Ok so the "dreaded" iOS 14.5 update is here...now what do we do?

Moving forward, running Facebook Ads will never be the same.

When I say that though, that doesn't mean they're not going to work as well. They're still going to work just fine.

We just need to take a few different steps to understand and interpret the data.

In this video, I explain one of the first action steps you can take.

Google's URL Builder: https://ga-dev-tools.appspot.com/campaign-url-builder/ 

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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Should You Advertise On Other Platforms?

In my mind, there's no question that Facebook is king when it comes to marketing...and that's even with the 𝐧𝐞𝐰 𝐢𝐎𝐒 𝐮𝐩𝐝𝐚𝐭𝐞.

But at the end of the day, there's 𝘢 𝘭𝘰𝘵 𝘰𝘧 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 out there.

And sometimes people wonder if it's 𝘸𝘰𝘳𝘵𝘩 𝘵𝘳𝘺𝘪𝘯𝘨 any of them.

In this video, I dive into this 𝐜𝐨𝐦𝐦𝐨𝐧 𝐝𝐢𝐥𝐞𝐦𝐦𝐚 and 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘮𝘺 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘴.

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp

  

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Facebook Blue Print Courses

I've been asked in the past whether it's worth taking the Facebook Blueprint Courses.

If you're not familiar with what these are, they are free courses provided by Facebook that teach you how to run Facebook Ads for your business.

In this video, I break down this question and provide my honest thoughts.

Here is where you can check out the Facebook blueprint courses: https://www.facebook.com/business/learn/courses 

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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Facebook Standard Events

Learn what 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝 𝐞𝐯𝐞𝐧𝐭𝐬 are and why you should start using them. Tracking conversions is one of the most important things you need to get right with your 𝘍𝘢𝘤𝘦𝘣𝘰𝘰𝘬 𝘢𝘯𝘥 𝘐𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮 𝘢𝘥𝘴.

But with the recent iOS changes, you'll want to start using 𝘚𝘵𝘢𝘯𝘥𝘢𝘳𝘥 𝘌𝘷𝘦𝘯𝘵𝘴 for your conversion tracking if you aren't already. This is because we are now limited to 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯 𝘦𝘷𝘦𝘯𝘵𝘴 𝘱𝘦𝘳 𝘢𝘤𝘤𝘰𝘶𝘯𝘵.

In this video I breakdown the differences between 𝐜𝐮𝐬𝐭𝐨𝐦 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 and 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝 𝐞𝐯𝐞𝐧𝐭𝐬 and 𝘸𝘩𝘦𝘯 𝘵𝘰 𝘶𝘴𝘦 𝘦𝘢𝘤𝘩 𝘰𝘯𝘦.

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: 𝐡𝐭𝐭𝐩𝐬://𝐰𝐰𝐰.𝐚𝐥𝐯𝐚𝐫𝐨𝐛𝐞𝐫𝐫𝐢𝐨𝐬.𝐜𝐨𝐦/𝐟𝐛𝐡𝐞𝐥𝐩

 

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Facebook Video View Objective - Common Mistakes

Lots of people like to run video view campaigns on Facebook in order to build awareness of their brand to their target audience.

If this is something that you're doing (or plan to), make sure you're avoiding this common mistake.

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: 𝐡𝐭𝐭𝐩𝐬://𝐰𝐰𝐰.𝐚𝐥𝐯𝐚𝐫𝐨𝐛𝐞𝐫𝐫𝐢𝐨𝐬.𝐜𝐨𝐦/𝐟𝐛𝐡𝐞𝐥𝐩 

 

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How Long Should You Run Ads For?

𝐇𝐨𝐰 𝐥𝐨𝐧𝐠 𝐬𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐫𝐮𝐧 𝐲𝐨𝐮𝐫 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝? This is one of the top questions I get from students in my group coaching program.

And there are really 𝐭𝐰𝐨 𝐩𝐚𝐫𝐭𝐬 to this answer. The first is 𝘩𝘰𝘸 𝘭𝘰𝘯𝘨 𝘺𝘰𝘶 𝘴𝘩𝘰𝘶𝘭𝘥 𝘳𝘶𝘯 𝘢𝘥𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘵𝘦𝘴𝘵𝘪𝘯𝘨 𝘱𝘩𝘢𝘴𝘦, and then 𝘩𝘰𝘸 𝘭𝘰𝘯𝘨 𝘺𝘰𝘶 𝘴𝘩𝘰𝘶𝘭𝘥 𝘳𝘶𝘯 𝘵𝘩𝘦𝘮 𝘢𝘧𝘵𝘦𝘳 𝘵𝘩𝘦 𝘵𝘦𝘴𝘵𝘪𝘯𝘨 𝘱𝘩𝘢𝘴𝘦.

In this video, I provide you with some 𝐞𝐚𝐬𝐲 𝐠𝐮𝐢𝐝𝐞𝐥𝐢𝐧𝐞𝐬 to follow the next time you 𝐥𝐚𝐮𝐧𝐜𝐡 𝐬𝐨𝐦𝐞 𝐚𝐝𝐬.

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application:

𝐡𝐭𝐭𝐩𝐬://𝐰𝐰𝐰.𝐚𝐥𝐯𝐚𝐫𝐨𝐛𝐞𝐫𝐫𝐢𝐨𝐬.𝐜𝐨𝐦/𝐟𝐛𝐡𝐞𝐥𝐩

 

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How To Prepare For The iOS 14 Update

By now you've probably seen the warning in your ad account telling you to prepare for the upcoming iOS 14 update.

There's a lot of confusion around what the update is and how it impacts campaigns.

There's also a lot of panic about what this means.

In this video, I go over in extreme detail what is going on and how you can prepare.

 

Facebook Small Business Post (it's not often I agree with FB on "moral" arguments, but they hit the nail on the head here):

https://www.facebook.com/.../ios-14-apple-privacy-update.../

Apple's Explanation:

https://developer.apple.com/.../user-privacy-and-data-use/

Partner Integrations for Shopify and others for Conversions API:

https://www.facebook.com/business/help/260370078559247

About Conversion API:

https://www.facebook.com/business/help/2041148702652965?helpref=search&sr=4&query=Conversion%20API#

Facebook Dev Post:

...

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The Most Undertilized Facebook Ad Metric

To many, it feels like there are at least a million 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝 𝐌𝐞𝐭𝐫𝐢𝐜𝐬 to look at, so it's understandable that people often don't know what to look for.

But even for those who even have a decent idea of what metrics to pull and analyze, there is 𝐨𝐧𝐞 𝐦𝐞𝐭𝐫𝐢𝐜 that % 𝘰𝘧 𝘱𝘦𝘰𝘱𝘭𝘦 𝘢𝘳𝘦𝘯'𝘵 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘢𝘵...and it's one of the 𝘮𝘰𝘴𝘵 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘰𝘯𝘦𝘴.

It literally makes it 𝘵𝘦𝘯 𝘵𝘪𝘮𝘦𝘴 easier to identifying 𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐥𝐨𝐬𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 along with 𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐥𝐨𝐬𝐢𝐧𝐠 𝐚𝐝𝐬.

Watch this video to find out what it is and how you can (and should) start using it today!

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: 𝐡𝐭𝐭𝐩𝐬://𝐰𝐰𝐰.𝐚𝐥𝐯𝐚𝐫𝐨𝐛𝐞𝐫𝐫𝐢𝐨𝐬.𝐜𝐨𝐦/𝐟𝐛𝐡𝐞𝐥𝐩 

 

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How To Lower Your Facebook Ad CPM

Have you ever had a few ads running in the same campaign and noticed that one ad is 𝘮𝘰𝘳𝘦 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 than the other?

Ever wondered why that is?

After all, you're sending traffic to the exact same page...so what gives?

This usually comes down to the C𝐏𝐌 𝐨𝐟 𝐞𝐚𝐜𝐡 𝐚𝐝, or 𝐜𝐨𝐬𝐭 𝐩𝐞𝐫 𝐨𝐧𝐞 𝐭𝐡𝐨𝐮𝐬𝐚𝐧𝐝 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬.

And most people don't know this, but CPMs between ads usually vary because of this 𝘖𝘕𝘌 𝘛𝘏𝘐𝘕𝘎.

Watch the video to find out what it is and let me know your thoughts!

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: 𝐡𝐭𝐭𝐩𝐬://𝐰𝐰𝐰.𝐚𝐥𝐯𝐚𝐫𝐨𝐛𝐞𝐫𝐫𝐢𝐨𝐬.𝐜𝐨𝐦/𝐟𝐛𝐡𝐞𝐥𝐩

 

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How Many Facebook Pixels Do you Need?

I often encounter a lot of confusion over the 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐩𝐢𝐱𝐞𝐥, particularly around how many you should have and how to manage them.

So in this video, I debunk common myths and 𝐩𝐫𝐨𝐯𝐢𝐝𝐞 𝐚𝐧 𝐞𝐚𝐬𝐲 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 to know when you need 𝘮𝘶𝘭𝘵𝘪𝘱𝘭𝘦 𝘱𝘪𝘹𝘦𝘭𝘴, and when 𝘺𝘰𝘶 𝘥𝘰𝘯'𝘵.

Check it out and let me know what you think!

If you'd like to see what is the 𝘣𝘦𝘴𝘵 𝘸𝘢𝘺 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: 𝘩𝘵𝘵𝘱𝘴://𝘸𝘸𝘸.𝘢𝘭𝘷𝘢𝘳𝘰𝘣𝘦𝘳𝘳𝘪𝘰𝘴.𝘤𝘰𝘮/𝘧𝘣𝘩𝘦𝘭𝘱

 

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How to Target your Audience on Facebook

Know where your Audience is to easily reach them.