Facebook Retargeting For Launches

When doing any kind of launch, it's a sure thing that you'll see better results if you run Facebook Ads.

Whenever I take a look at someone else's launch results, they almost always make 1 of 3 mistakes with their retargeting ads.

Find out what they are and how to avoid them in this video!

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

Continue Reading...

Facebook Ads 7-Day vs. 1-Day Conversion Window: REVISITED

Here is an š˜¶š˜±š˜„š˜¢š˜µš˜¦š˜„ video on the šššš² š˜·š˜“ šššš² šœšØš§šÆšžš«š¬š¢šØš§ š°š¢š§ššØš°š¬ as things have changed since š˜Ŗš˜–š˜š ..

Here is the link to my š˜°š˜³š˜Ŗš˜Øš˜Ŗš˜Æš˜¢š˜­ video on 7 day vs 1 day conversion window: https://www.youtube.com/watch?v=7FAdGNuAZKY 

 

Continue Reading...

When Should You Hire a Facebook Ads Manager?

"Hey Alvaro, when is a good time to hire an ad manager?"

This is a question I get asked allllll the time. And it's actually a great question.

I'll tell you right off the bat, that most people hire an ads manager way too soon.

Find out why that is in this video!

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

Continue Reading...

iOS 14.5 Is Here...Now What?

Ok so the "dreaded" iOS 14.5 update is here...now what do we do?

Moving forward, running Facebook Ads will never be the same.

When I say that though, that doesn't mean they're not going to work as well. They're still going to work just fine.

We just need to take a few different steps to understand and interpret the data.

In this video, I explain one of the first action steps you can take.

Google's URL Builder: https://ga-dev-tools.appspot.com/campaign-url-builder/ 

If you'd like to see what is the best way š˜øš˜¦ š˜¤š˜¢š˜Æ š˜øš˜°š˜³š˜¬ š˜µš˜°š˜Øš˜¦š˜µš˜©š˜¦š˜³ so you can start getting š§šžš° š„šžšššš¬ and š¬ššš„šžš¬ from š…šššœšžš›šØšØš¤ š€šš¬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

Continue Reading...

Facebook Standard Events

Learn what š…šššœšžš›šØšØš¤ š¬š­ššš§šššš«š šžšÆšžš§š­š¬ are and why you should start using them. Tracking conversions is one of the most important things you need to get right with your š˜š˜¢š˜¤š˜¦š˜£š˜°š˜°š˜¬ š˜¢š˜Æš˜„ š˜š˜Æš˜“š˜µš˜¢š˜Øš˜³š˜¢š˜® š˜¢š˜„š˜“.

But with the recent iOS changes, you'll want to start using š˜šš˜µš˜¢š˜Æš˜„š˜¢š˜³š˜„ š˜Œš˜·š˜¦š˜Æš˜µš˜“ for your conversion tracking if you aren't already. This is because we are now limited to š˜¤š˜°š˜Æš˜·š˜¦š˜³š˜“š˜Ŗš˜°š˜Æ š˜¦š˜·š˜¦š˜Æš˜µš˜“ š˜±š˜¦š˜³ š˜¢š˜¤š˜¤š˜°š˜¶š˜Æš˜µ.

In this video I breakdown the differences between šœš®š¬š­šØš¦ šœšØš§šÆšžš«š¬š¢šØš§š¬ and š¬š­ššš§šššš«š šžšÆšžš§š­š¬ and š˜øš˜©š˜¦š˜Æ š˜µš˜° š˜¶š˜“š˜¦ š˜¦š˜¢š˜¤š˜© š˜°š˜Æš˜¦.

If you'd like to see what is the best way š˜øš˜¦ š˜¤š˜¢š˜Æ š˜øš˜°š˜³š˜¬ š˜µš˜°š˜Øš˜¦š˜µš˜©š˜¦š˜³ so you can start getting š§šžš° š„šžšššš¬ and š¬ššš„šžš¬ from š…šššœšžš›šØšØš¤ š€šš¬, head on over to this page and fill out the application: š”š­š­š©š¬://š°š°š°.ššš„šÆššš«šØš›šžš«š«š¢šØš¬.šœšØš¦/šŸš›š”šžš„š©

 

Continue Reading...

The Most Undertilized Facebook Ad Metric

To many, it feels like there are at least a million š…šššœšžš›šØšØš¤ š€š šŒšžš­š«š¢šœš¬ to look at, so it's understandable that people often don't know what to look for.

But even for those who even have a decent idea of what metrics to pull and analyze, there is šØš§šž š¦šžš­š«š¢šœ that % š˜°š˜§ š˜±š˜¦š˜°š˜±š˜­š˜¦ š˜¢š˜³š˜¦š˜Æ'š˜µ š˜­š˜°š˜°š˜¬š˜Ŗš˜Æš˜Ø š˜¢š˜µ...and it's one of the š˜®š˜°š˜“š˜µ š˜Ŗš˜®š˜±š˜°š˜³š˜µš˜¢š˜Æš˜µ š˜°š˜Æš˜¦š˜“.

It literally makes it š˜µš˜¦š˜Æ š˜µš˜Ŗš˜®š˜¦š˜“ easier to identifying š°š¢š§š§š¢š§š  ššš§š š„šØš¬š¢š§š  šœššš¦š©ššš¢š š§š¬ along with š°š¢š§š§š¢š§š  ššš§š š„šØš¬š¢š§š  šššš¬.

Watch this video to find out what it is and how you can (and should) start using it today!

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: š”š­š­š©š¬://š°š°š°.ššš„šÆššš«šØš›šžš«š«š¢šØš¬.šœšØš¦/šŸš›š”šžš„š© 

 

Continue Reading...

How To Lower Your Facebook Ad CPM

Have you ever had a few ads running in the same campaign and noticed that one ad is š˜®š˜°š˜³š˜¦ š˜¦š˜¹š˜±š˜¦š˜Æš˜“š˜Ŗš˜·š˜¦ than the other?

Ever wondered why that is?

After all, you're sending traffic to the exact same page...so what gives?

This usually comes down to the CššŒ šØšŸ šžšššœš” ššš, or šœšØš¬š­ š©šžš« šØš§šž š­š”šØš®š¬ššš§š š¢š¦š©š«šžš¬š¬š¢šØš§š¬.

And most people don't know this, but CPMs between ads usually vary because of this š˜–š˜•š˜Œ š˜›š˜š˜š˜•š˜Ž.

Watch the video to find out what it is and let me know your thoughts!

If you'd like to see what is the best way š˜øš˜¦ š˜¤š˜¢š˜Æ š˜øš˜°š˜³š˜¬ š˜µš˜°š˜Øš˜¦š˜µš˜©š˜¦š˜³ so you can start getting š§šžš° š„šžšššš¬ and š¬ššš„šžš¬ from š…šššœšžš›šØšØš¤ š€šš¬, head on over to this page and fill out the application: š”š­š­š©š¬://š°š°š°.ššš„šÆššš«šØš›šžš«š«š¢šØš¬.šœšØš¦/šŸš›š”šžš„š©

 

Continue Reading...

How Many Facebook Pixels Do you Need?

I often encounter a lot of confusion over the š…šššœšžš›šØšØš¤ š©š¢š±šžš„, particularly around how many you should have and how to manage them.

So in this video, I debunk common myths and š©š«šØšÆš¢ššž ššš§ šžššš¬š² šŸš«ššš¦šžš°šØš«š¤ to know when you need š˜®š˜¶š˜­š˜µš˜Ŗš˜±š˜­š˜¦ š˜±š˜Ŗš˜¹š˜¦š˜­š˜“, and when š˜ŗš˜°š˜¶ š˜„š˜°š˜Æ'š˜µ.

Check it out and let me know what you think!

If you'd like to see what is the š˜£š˜¦š˜“š˜µ š˜øš˜¢š˜ŗ š˜øš˜¦ š˜¤š˜¢š˜Æ š˜øš˜°š˜³š˜¬ š˜µš˜°š˜Øš˜¦š˜µš˜©š˜¦š˜³ so you can start getting š§šžš° š„šžšššš¬ and š¬ššš„šžš¬ from š…šššœšžš›šØšØš¤ š€šš¬, head on over to this page and fill out the application: š˜©š˜µš˜µš˜±š˜“://š˜øš˜øš˜ø.š˜¢š˜­š˜·š˜¢š˜³š˜°š˜£š˜¦š˜³š˜³š˜Ŗš˜°š˜“.š˜¤š˜°š˜®/š˜§š˜£š˜©š˜¦š˜­š˜±

 

Continue Reading...

How to Leverage The Facebook Algorithm For a Bigger Launch

There are A LOT of people doing launches between now at the end of the year (or at the very beginning of next year).


It is common for any launch to have a "š˜³š˜¶š˜Æš˜øš˜¢š˜ŗ," where you warm people up for a certain period of time before you hit them with your launch ads.

The runway can be anywhere from 2 weeks to even as long as 6 months.

But most people are leaving money on their table with their runways, and I layout an improved strategy for your runway.

So check out the video and let me know your thoughts!

If you'd like to see what is the best way we can work together so you can start gš˜¦š˜µš˜µš˜Ŗš˜Æš˜Ø š˜Æš˜¦š˜ø š˜­š˜¦š˜¢š˜„š˜“ and š˜“š˜¢š˜­š˜¦š˜“ from Facebook Ads, head on over to this page and fill out the application: š”š­š­š©š¬://š°š°š°.ššš„šÆššš«šØš›šžš«š«š¢šØš¬.šœšØš¦/šŸš›š”šžš„š©

  

Continue Reading...

The Attributes of Successful Advertisers

Recently someone asked me a fascinating question that I had never given any thought to:

"š˜žš˜©š˜¢š˜µ š˜¢š˜³š˜¦ š˜µš˜©š˜¦ š˜¤š˜©š˜¢š˜³š˜¢š˜¤š˜µš˜¦š˜³š˜Ŗš˜“š˜µš˜Ŗš˜¤š˜“ š˜°š˜§ š˜ŗš˜°š˜¶š˜³ š˜®š˜°š˜“š˜µ š˜“š˜¶š˜¤š˜¤š˜¦š˜“š˜“š˜§š˜¶š˜­ š˜¤š˜­š˜Ŗš˜¦š˜Æš˜µ?"

After pausing and giving it some thought, I realized there were some šœšØš¦š¦šØš§ šœš”ššš«šššœš­šžš«š¢š¬š­š¢šœš¬ with my clients that experienced the š˜®š˜°š˜“š˜µ š˜“š˜¶š˜¤š˜¤š˜¦š˜“š˜“ with š…šššœšžš›šØšØš¤ š€šš¬, and those the š˜­š˜¦š˜¢š˜“š˜µ š˜“š˜¶š˜¤š˜¤š˜¦š˜“š˜“.

So in this video, I share what those are so that you can implement them in your business. 

Continue Reading...
1 2 3
Close

How to Target your Audience on Facebook

Know where your Audience is to easily reach them.