Facebook Ads Rewind 2021

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp

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What I Think Of Other People's Facebook Ads

In this video I breakdown some 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 that came on my newsfeed from 𝘙𝘶𝘴𝘴𝘦𝘭𝘭 𝘉𝘳𝘶𝘯𝘴𝘰𝘯 and 𝘚𝘤𝘳𝘦𝘸 𝘛𝘩𝘦 𝘕𝘪𝘯𝘦 𝘛𝘰 𝘍𝘪𝘷𝘦.

My reaction to each are polar opposites so this is a great video to watch to see 𝘸𝘩𝘢𝘵 𝘵𝘰 𝘥𝘰, and 𝘯𝘰𝘵 𝘵𝘰 𝘥𝘰, with your 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝 𝐜𝐨𝐩𝐲

I always have fun recording these reaction videos. I hope you enjoy it too!

  

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Lookalikes vs Cold Interest Targeting

In this Facebook Ads video, I dive into two types of 𝐜𝐨𝐥𝐝 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬: 𝐋𝐨𝐨𝐤𝐚𝐥𝐢𝐤𝐞𝐬 and 𝐜𝐨𝐥𝐝 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠. What exactly does each entail and which one can get you 𝘣𝘦𝘵𝘵𝘦𝘳 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦? So if you're prepping for 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐧 , this is one 𝘺𝘰𝘶 𝘸𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘮𝘪𝘴𝘴!

 

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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Facebook Retargeting For Launches

When doing any kind of launch, it's a sure thing that you'll see better results if you run Facebook Ads.

Whenever I take a look at someone else's launch results, they almost always make 1 of 3 mistakes with their retargeting ads.

Find out what they are and how to avoid them in this video!

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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Facebook Ads 7-Day vs. 1-Day Conversion Window: REVISITED

Here is an 𝘶𝘱𝘥𝘢𝘵𝘦𝘥 video on the 𝐝𝐚𝐲 𝘷𝘴 𝐝𝐚𝐲 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐰𝐢𝐧𝐝𝐨𝐰𝐬 as things have changed since 𝘪𝘖𝘚 ..

Here is the link to my 𝘰𝘳𝘪𝘨𝘪𝘯𝘢𝘭 video on 7 day vs 1 day conversion window: https://www.youtube.com/watch?v=7FAdGNuAZKY 

 

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When Should You Hire a Facebook Ads Manager?

"Hey Alvaro, when is a good time to hire an ad manager?"

This is a question I get asked allllll the time. And it's actually a great question.

I'll tell you right off the bat, that most people hire an ads manager way too soon.

Find out why that is in this video!

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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iOS 14.5 Is Here...Now What?

Ok so the "dreaded" iOS 14.5 update is here...now what do we do?

Moving forward, running Facebook Ads will never be the same.

When I say that though, that doesn't mean they're not going to work as well. They're still going to work just fine.

We just need to take a few different steps to understand and interpret the data.

In this video, I explain one of the first action steps you can take.

Google's URL Builder: https://ga-dev-tools.appspot.com/campaign-url-builder/ 

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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Facebook Standard Events

Learn what 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝 𝐞𝐯𝐞𝐧𝐭𝐬 are and why you should start using them. Tracking conversions is one of the most important things you need to get right with your 𝘍𝘢𝘤𝘦𝘣𝘰𝘰𝘬 𝘢𝘯𝘥 𝘐𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮 𝘢𝘥𝘴.

But with the recent iOS changes, you'll want to start using 𝘚𝘵𝘢𝘯𝘥𝘢𝘳𝘥 𝘌𝘷𝘦𝘯𝘵𝘴 for your conversion tracking if you aren't already. This is because we are now limited to 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯 𝘦𝘷𝘦𝘯𝘵𝘴 𝘱𝘦𝘳 𝘢𝘤𝘤𝘰𝘶𝘯𝘵.

In this video I breakdown the differences between 𝐜𝐮𝐬𝐭𝐨𝐦 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 and 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝 𝐞𝐯𝐞𝐧𝐭𝐬 and 𝘸𝘩𝘦𝘯 𝘵𝘰 𝘶𝘴𝘦 𝘦𝘢𝘤𝘩 𝘰𝘯𝘦.

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: 𝐡𝐭𝐭𝐩𝐬://𝐰𝐰𝐰.𝐚𝐥𝐯𝐚𝐫𝐨𝐛𝐞𝐫𝐫𝐢𝐨𝐬.𝐜𝐨𝐦/𝐟𝐛𝐡𝐞𝐥𝐩

 

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The Most Undertilized Facebook Ad Metric

To many, it feels like there are at least a million 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝 𝐌𝐞𝐭𝐫𝐢𝐜𝐬 to look at, so it's understandable that people often don't know what to look for.

But even for those who even have a decent idea of what metrics to pull and analyze, there is 𝐨𝐧𝐞 𝐦𝐞𝐭𝐫𝐢𝐜 that % 𝘰𝘧 𝘱𝘦𝘰𝘱𝘭𝘦 𝘢𝘳𝘦𝘯'𝘵 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘢𝘵...and it's one of the 𝘮𝘰𝘴𝘵 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘰𝘯𝘦𝘴.

It literally makes it 𝘵𝘦𝘯 𝘵𝘪𝘮𝘦𝘴 easier to identifying 𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐥𝐨𝐬𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 along with 𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐥𝐨𝐬𝐢𝐧𝐠 𝐚𝐝𝐬.

Watch this video to find out what it is and how you can (and should) start using it today!

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: 𝐡𝐭𝐭𝐩𝐬://𝐰𝐰𝐰.𝐚𝐥𝐯𝐚𝐫𝐨𝐛𝐞𝐫𝐫𝐢𝐨𝐬.𝐜𝐨𝐦/𝐟𝐛𝐡𝐞𝐥𝐩 

 

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How To Lower Your Facebook Ad CPM

Have you ever had a few ads running in the same campaign and noticed that one ad is 𝘮𝘰𝘳𝘦 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 than the other?

Ever wondered why that is?

After all, you're sending traffic to the exact same page...so what gives?

This usually comes down to the C𝐏𝐌 𝐨𝐟 𝐞𝐚𝐜𝐡 𝐚𝐝, or 𝐜𝐨𝐬𝐭 𝐩𝐞𝐫 𝐨𝐧𝐞 𝐭𝐡𝐨𝐮𝐬𝐚𝐧𝐝 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬.

And most people don't know this, but CPMs between ads usually vary because of this 𝘖𝘕𝘌 𝘛𝘏𝘐𝘕𝘎.

Watch the video to find out what it is and let me know your thoughts!

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: 𝐡𝐭𝐭𝐩𝐬://𝐰𝐰𝐰.𝐚𝐥𝐯𝐚𝐫𝐨𝐛𝐞𝐫𝐫𝐢𝐨𝐬.𝐜𝐨𝐦/𝐟𝐛𝐡𝐞𝐥𝐩

 

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How to Target your Audience on Facebook

Know where your Audience is to easily reach them.