Last week I gave you an overview of how to run Facebook Ads in 2022 by showing you the 3 pillars you have to focus on in order to find success.

If you missed that video, you can check it out here: https://www.youtube.com/watch?v=o7rbvOKjLTI&t=1s 

In this video, I dive deep into pillar #1 which is knowing your data. Because of iOS 14.5, we have incomplete data inside of Facebook Ads Manager.

But with the power of Google Analytics, we can still make informed decisions on our campaigns.

And if you'd like to enroll in my Facebook Ads group coaching program where you get access to me on a weekly basis, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

Well...2021 sure was a doozy, wasn't it?

Without a doubt, it was probably one of the most challenging ones from an ads perspective.

So what is the best way to run Facebook Ads in 2022? The short answer is that what worked before won't work moving forward.

In part 1 of this video series, I introduce the three critical pillars that will help you successfully run Facebook Ads in 2022.

And if you'd like to enroll in my Facebook Ads group coaching program where you get access to me on a weekly basis, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp

In last week's video, I gave you my reaction to ads from 2 different advertisers (see the full video here: https://youtu.be/d2Mm6O5-vUA). In those, I only focused on the ad copy. So in today's video, I'm following up to give you my thoughts on the videos from those ads.

Check it out and let me know what you think!

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

In this video I breakdown some 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 that came on my newsfeed from 𝘙𝘶𝘴𝘴𝘦𝘭𝘭 𝘉𝘳𝘶𝘯𝘴𝘰𝘯 and 𝘚𝘤𝘳𝘦𝘸 𝘛𝘩𝘦 𝘕𝘪𝘯𝘦 𝘛𝘰 𝘍𝘪𝘷𝘦.

My reaction to each are polar opposites so this is a great video to watch to see 𝘸𝘩𝘢𝘵 𝘵𝘰 𝘥𝘰, and 𝘯𝘰𝘵 𝘵𝘰 𝘥𝘰, with your 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝 𝐜𝐨𝐩𝐲

I always have fun recording these reaction videos. I hope you enjoy it too!

In this Facebook Ads video, I dive into two types of 𝐜𝐨𝐥𝐝 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬: 𝐋𝐨𝐨𝐤𝐚𝐥𝐢𝐤𝐞𝐬 and 𝐜𝐨𝐥𝐝 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠. What exactly does each entail and which one can get you 𝘣𝘦𝘵𝘵𝘦𝘳 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦? So if you're prepping for 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐧 , this is one 𝘺𝘰𝘶 𝘸𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘮𝘪𝘴𝘴!

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

There is no question that running 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 during the 𝐡𝐨𝐥𝐢𝐝𝐚𝐲𝐬 is 𝘛𝘖𝘜𝘎𝘏. But, with a 𝐟𝐞𝐰 𝐭𝐫𝐢𝐜𝐤𝐬, there are 𝘨𝘳𝘦𝘢𝘵 𝘸𝘢𝘺𝘴 to 𝐟𝐢𝐧𝐝 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 while your competitors sit on the sidelines. Be sure to watch this one!

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

When doing any kind of launch, it's a sure thing that you'll see better results if you run Facebook Ads.

Whenever I take a look at someone else's launch results, they almost always make 1 of 3 mistakes with their retargeting ads.

Find out what they are and how to avoid them in this video!

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

In this video, I talk about data that the 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐩𝐢𝐱𝐞𝐥 tracks but 𝘥𝘰𝘯'𝘵 𝘴𝘩𝘰𝘸 𝘶𝘱 inside of 𝐀𝐝𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐫.

It's important to know about these "𝐢𝐧𝐯𝐢𝐬𝐢𝐛𝐥𝐞 𝐦𝐞𝐭𝐫𝐢𝐜𝐬" because they can still 𝘮𝘢𝘬𝘦 𝘰𝘳 𝘣𝘳𝘦𝘢𝘬 your campaign.

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: 𝐡𝐭𝐭𝐩𝐬://𝐰𝐰𝐰.𝐚𝐥𝐯𝐚𝐫𝐨𝐛𝐞𝐫𝐫𝐢𝐨𝐬.𝐜𝐨𝐦/𝐟𝐛𝐡𝐞𝐥𝐩 

Here is an 𝘶𝘱𝘥𝘢𝘵𝘦𝘥 video on the 𝐝𝐚𝐲 𝘷𝘴 𝐝𝐚𝐲 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐰𝐢𝐧𝐝𝐨𝐰𝐬 as things have changed since 𝘪𝘖𝘚 ..

Here is the link to my 𝘰𝘳𝘪𝘨𝘪𝘯𝘢𝘭 video on 7 day vs 1 day conversion window: https://www.youtube.com/watch?v=7FAdGNuAZKY