Facebook Ads Lifetime Budget Optimization

I get asked all the time “when do I use a lifetime budget versus a daily budget for my Facebook Ads.”

And I totally get it, to someone who isn’t in the platform every day those options can be confusing.

In general, though, you want to stick with a daily budget.

However, there is a time and place for lifetime budget and in this video I explain when that is.


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How to Target your Audience on Facebook

Know where your Audience is to easily reach them.