By now you've probably seen the warning in your ad account telling you to prepare for the upcoming iOS 14 update.
There's a lot of confusion around what the update is and how it impacts campaigns.
There's also a lot of panic about what this means.
In this video, I go over in extreme detail what is going on and how you can prepare.
Facebook Small Business Post (it's not often I agree with FB on "moral" arguments, but they hit the nail on the head here):
Partner Integrations for Shopify and others for Conversions API:
About Conversion API:
Facebook Dev Post:
To many, it feels like there are at least a million 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝 𝐌𝐞𝐭𝐫𝐢𝐜𝐬 to look at, so it's understandable that people often don't know what to look for.
But even for those who even have a decent idea of what metrics to pull and analyze, there is 𝐨𝐧𝐞 𝐦𝐞𝐭𝐫𝐢𝐜 that % 𝘰𝘧 𝘱𝘦𝘰𝘱𝘭𝘦 𝘢𝘳𝘦𝘯'𝘵 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘢𝘵...and it's one of the 𝘮𝘰𝘴𝘵 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘰𝘯𝘦𝘴.
It literally makes it 𝘵𝘦𝘯 𝘵𝘪𝘮𝘦𝘴 easier to identifying 𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐥𝐨𝐬𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 along with 𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐥𝐨𝐬𝐢𝐧𝐠 𝐚𝐝𝐬.
Watch this video to find out what it is and how you can (and should) start using it today!
If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: 𝐡𝐭𝐭𝐩𝐬://𝐰𝐰𝐰.𝐚𝐥𝐯𝐚𝐫𝐨𝐛𝐞𝐫𝐫𝐢𝐨𝐬.𝐜𝐨𝐦/𝐟𝐛𝐡𝐞𝐥𝐩
Have you ever had a few ads running in the same campaign and noticed that one ad is 𝘮𝘰𝘳𝘦 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 than the other?
Ever wondered why that is?
After all, you're sending traffic to the exact same page...so what gives?
This usually comes down to the C𝐏𝐌 𝐨𝐟 𝐞𝐚𝐜𝐡 𝐚𝐝, or 𝐜𝐨𝐬𝐭 𝐩𝐞𝐫 𝐨𝐧𝐞 𝐭𝐡𝐨𝐮𝐬𝐚𝐧𝐝 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬.
And most people don't know this, but CPMs between ads usually vary because of this 𝘖𝘕𝘌 𝘛𝘏𝘐𝘕𝘎.
Watch the video to find out what it is and let me know your thoughts!
If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: 𝐡𝐭𝐭𝐩𝐬://𝐰𝐰𝐰.𝐚𝐥𝐯𝐚𝐫𝐨𝐛𝐞𝐫𝐫𝐢𝐨𝐬.𝐜𝐨𝐦/𝐟𝐛𝐡𝐞𝐥𝐩
I often encounter a lot of confusion over the 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐩𝐢𝐱𝐞𝐥, particularly around how many you should have and how to manage them.
So in this video, I debunk common myths and 𝐩𝐫𝐨𝐯𝐢𝐝𝐞 𝐚𝐧 𝐞𝐚𝐬𝐲 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 to know when you need 𝘮𝘶𝘭𝘵𝘪𝘱𝘭𝘦 𝘱𝘪𝘹𝘦𝘭𝘴, and when 𝘺𝘰𝘶 𝘥𝘰𝘯'𝘵.
Check it out and let me know what you think!
If you'd like to see what is the 𝘣𝘦𝘴𝘵 𝘸𝘢𝘺 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: 𝘩𝘵𝘵𝘱𝘴://𝘸𝘸𝘸.𝘢𝘭𝘷𝘢𝘳𝘰𝘣𝘦𝘳𝘳𝘪𝘰𝘴.𝘤𝘰𝘮/𝘧𝘣𝘩𝘦𝘭𝘱
There are A LOT of people doing launches between now at the end of the year (or at the very beginning of next year).
It is common for any launch to have a "𝘳𝘶𝘯𝘸𝘢𝘺," where you warm people up for a certain period of time before you hit them with your launch ads.
The runway can be anywhere from 2 weeks to even as long as 6 months.
But most people are leaving money on their table with their runways, and I layout an improved strategy for your runway.
So check out the video and let me know your thoughts!
If you'd like to see what is the best way we can work together so you can start g𝘦𝘵𝘵𝘪𝘯𝘨 𝘯𝘦𝘸 𝘭𝘦𝘢𝘥𝘴 and 𝘴𝘢𝘭𝘦𝘴 from Facebook Ads, head on over to this page and fill out the application: 𝐡𝐭𝐭𝐩𝐬://𝐰𝐰𝐰.𝐚𝐥𝐯𝐚𝐫𝐨𝐛𝐞𝐫𝐫𝐢𝐨𝐬.𝐜𝐨𝐦/𝐟𝐛𝐡𝐞𝐥𝐩
Recently someone asked me a fascinating question that I had never given any thought to:
"𝘞𝘩𝘢𝘵 𝘢𝘳𝘦 𝘵𝘩𝘦 𝘤𝘩𝘢𝘳𝘢𝘤𝘵𝘦𝘳𝘪𝘴𝘵𝘪𝘤𝘴 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘮𝘰𝘴𝘵 𝘴𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭 𝘤𝘭𝘪𝘦𝘯𝘵?"
After pausing and giving it some thought, I realized there were some 𝐜𝐨𝐦𝐦𝐨𝐧 𝐜𝐡𝐚𝐫𝐚𝐜𝐭𝐞𝐫𝐢𝐬𝐭𝐢𝐜𝐬 with my clients that experienced the 𝘮𝘰𝘴𝘵 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 with 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, and those the 𝘭𝘦𝘢𝘴𝘵 𝘴𝘶𝘤𝘤𝘦𝘴𝘴.
So in this video, I share what those are so that you can implement them in your business.
I got great feedback on last week's video about what is working best RIGHT NOW for launches.
So I want to build upon that and give you some more advice on how to have a bigger launch.
Whereas last week's advice revolved around building trust and "likeness" with your audience, this week's advice is all about building credibility.
Credibility is extremely important for your launches because people want to feel safe with their investment. They want to know they're getting the knowledge of a true expert.
Thankfully, doing so is easier than you might think. And even if you can't execute this strategy right now, I provide resources to enable you to use this strategy in the future.
Check it out and let me know what you think!
When it comes to the world of launching, there are dozens of strategies to choose from.
Because of that, sometimes it can be daunting and overwhelming to choose what launch system to use in your own business.
One thing that people FALSELY assume though is that the more complicated and sophisticated the launch, the bigger the results.
That couldn't be further from the truth. While complicated launches CAN work, by no means is it an automatic that they work better.
As someone who is knee-deep in launches with clients all year round, I'm exposed to everything that goes on in this world.
But there is one thing I am clearly noticing is having a big impact on launches...and thankfully it's something very simple ANYONE can incorporate into their next launch.
It's officially September 2020, which means here in the US the election is just around the corner.
Sadly, this means that there are going to be higher ad costs for the rest of us .
So in this video, I'm going to share some of my recommendations on what you can do to help mitigate your ad costs.
Your ads are launched, you're getting clicks but...nothing. You have zero results.
If you've found yourself in this situation, you're probably confused because you're asking yourself "...why are people clicking on my ad but then not doing anything?"
Well here's the thing...just because they're clicking on your ad doesn't mean they're seeing your offer.
And while tracking Link Clicks is important, there's another metric you need to be tracking, that most people aren't, to see if you're even getting quality link clicks.
In this video I breakdown what this mythical metric is and how to use it.