New Facebook Ad Objective Interface (ODAX)

Facebook has slowly been rolling out a new interface for the Facebook Ad objectives, and for a lot of people who were not expecting it, it can be very confusing.

But in reality, this new interface has several advantages and I break them down in this video here. Let me know if you have any questions!

Part 1 - When To Use Reach: https://www.youtube.com/watch?v=LaZC9W1rzVs&t=1s 

Part 2 - When To Use Traffic: https://www.youtube.com/watch?v=qd2_baLHIlc 

Part 3: When To Use Engagement & Video Views: https://www.youtube.com/watch?v=U5LgJ8-QeQI&t 

 

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How to Target your Audience on Facebook

Know where your Audience is to easily reach them.