Facebook Retargeting For Launches

When doing any kind of launch, it's a sure thing that you'll see better results if you run Facebook Ads.

Whenever I take a look at someone else's launch results, they almost always make 1 of 3 mistakes with their retargeting ads.

Find out what they are and how to avoid them in this video!

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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Facebook's Invisible Metrics

In this video, I talk about data that the 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐩𝐢𝐱𝐞𝐥 tracks but 𝘥𝘰𝘯'𝘵 𝘴𝘩𝘰𝘸 𝘶𝘱 inside of 𝐀𝐝𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐫.

It's important to know about these "𝐢𝐧𝐯𝐢𝐬𝐢𝐛𝐥𝐞 𝐦𝐞𝐭𝐫𝐢𝐜𝐬" because they can still 𝘮𝘢𝘬𝘦 𝘰𝘳 𝘣𝘳𝘦𝘢𝘬 your campaign.

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: 𝐡𝐭𝐭𝐩𝐬://𝐰𝐰𝐰.𝐚𝐥𝐯𝐚𝐫𝐨𝐛𝐞𝐫𝐫𝐢𝐨𝐬.𝐜𝐨𝐦/𝐟𝐛𝐡𝐞𝐥𝐩 

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When Should You Hire a Facebook Ads Manager?

"Hey Alvaro, when is a good time to hire an ad manager?"

This is a question I get asked allllll the time. And it's actually a great question.

I'll tell you right off the bat, that most people hire an ads manager way too soon.

Find out why that is in this video!

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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Facebook Audience Insights Is Going Away

The only way to be successful with Facebook Ads in 2021 is to do lots and lots of research.

Why? Because 99% of advertisers don't take the time to do detailed research. So by simply doing yourself, you're already ahead of your competition.

And to the end, one of my favorite research tools has always been Facebook Audience Insights.

Sadly, this tool is going away on July 1st of 2021. And if you have yes to use Audience Insights, you'll definitely want to hop on now before it does away to give your Facebook Ads an edge.

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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iOS 14.5 Is Here...Now What?

Ok so the "dreaded" iOS 14.5 update is here...now what do we do?

Moving forward, running Facebook Ads will never be the same.

When I say that though, that doesn't mean they're not going to work as well. They're still going to work just fine.

We just need to take a few different steps to understand and interpret the data.

In this video, I explain one of the first action steps you can take.

Google's URL Builder: https://ga-dev-tools.appspot.com/campaign-url-builder/ 

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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Should You Advertise On Other Platforms?

In my mind, there's no question that Facebook is king when it comes to marketing...and that's even with the 𝐧𝐞𝐰 𝐢𝐎𝐒 𝐮𝐩𝐝𝐚𝐭𝐞.

But at the end of the day, there's 𝘢 𝘭𝘰𝘵 𝘰𝘧 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 out there.

And sometimes people wonder if it's 𝘸𝘰𝘳𝘵𝘩 𝘵𝘳𝘺𝘪𝘯𝘨 any of them.

In this video, I dive into this 𝐜𝐨𝐦𝐦𝐨𝐧 𝐝𝐢𝐥𝐞𝐦𝐦𝐚 and 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘮𝘺 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘴.

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp

  

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Why You Should Run Multiple Facebook Ads

Do you only have 𝘰𝘯𝘦 𝘢𝘥 inside of your 𝘢𝘥 𝘴𝘦𝘵?

If so, In this video I explain why that might now be the 𝐛𝐞𝐬𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲.

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp

 

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Facebook Blue Print Courses

I've been asked in the past whether it's worth taking the Facebook Blueprint Courses.

If you're not familiar with what these are, they are free courses provided by Facebook that teach you how to run Facebook Ads for your business.

In this video, I break down this question and provide my honest thoughts.

Here is where you can check out the Facebook blueprint courses: https://www.facebook.com/business/learn/courses 

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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How Long Should You Run Ads For?

𝐇𝐨𝐰 𝐥𝐨𝐧𝐠 𝐬𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐫𝐮𝐧 𝐲𝐨𝐮𝐫 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝? This is one of the top questions I get from students in my group coaching program.

And there are really 𝐭𝐰𝐨 𝐩𝐚𝐫𝐭𝐬 to this answer. The first is 𝘩𝘰𝘸 𝘭𝘰𝘯𝘨 𝘺𝘰𝘶 𝘴𝘩𝘰𝘶𝘭𝘥 𝘳𝘶𝘯 𝘢𝘥𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘵𝘦𝘴𝘵𝘪𝘯𝘨 𝘱𝘩𝘢𝘴𝘦, and then 𝘩𝘰𝘸 𝘭𝘰𝘯𝘨 𝘺𝘰𝘶 𝘴𝘩𝘰𝘶𝘭𝘥 𝘳𝘶𝘯 𝘵𝘩𝘦𝘮 𝘢𝘧𝘵𝘦𝘳 𝘵𝘩𝘦 𝘵𝘦𝘴𝘵𝘪𝘯𝘨 𝘱𝘩𝘢𝘴𝘦.

In this video, I provide you with some 𝐞𝐚𝐬𝐲 𝐠𝐮𝐢𝐝𝐞𝐥𝐢𝐧𝐞𝐬 to follow the next time you 𝐥𝐚𝐮𝐧𝐜𝐡 𝐬𝐨𝐦𝐞 𝐚𝐝𝐬.

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application:

𝐡𝐭𝐭𝐩𝐬://𝐰𝐰𝐰.𝐚𝐥𝐯𝐚𝐫𝐨𝐛𝐞𝐫𝐫𝐢𝐨𝐬.𝐜𝐨𝐦/𝐟𝐛𝐡𝐞𝐥𝐩

 

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How To Prepare For The iOS 14 Update

By now you've probably seen the warning in your ad account telling you to prepare for the upcoming iOS 14 update.

There's a lot of confusion around what the update is and how it impacts campaigns.

There's also a lot of panic about what this means.

In this video, I go over in extreme detail what is going on and how you can prepare.

 

Facebook Small Business Post (it's not often I agree with FB on "moral" arguments, but they hit the nail on the head here):

https://www.facebook.com/.../ios-14-apple-privacy-update.../

Apple's Explanation:

https://developer.apple.com/.../user-privacy-and-data-use/

Partner Integrations for Shopify and others for Conversions API:

https://www.facebook.com/business/help/260370078559247

About Conversion API:

https://www.facebook.com/business/help/2041148702652965?helpref=search&sr=4&query=Conversion%20API#

Facebook Dev Post:

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How to Target your Audience on Facebook

Know where your Audience is to easily reach them.