How To Run Facebook Ads in 2022 PART 3

In part 3 of this video series on How to Run Facebook Ads in 2022, I talk about the need to have superior messaging in your ads. This is where you actually need to be spending more time than any other part of your campaign.

But a lot of people gloss over their messaging because they don't have any copywriting experience. Well, I've got some good news for you...you don't need to channel your inner Don Draper in order to write great copy.

In this video, I go over some exercises anyone can use in order to create outstanding messaging.

How To Run Facebook Ads Part 1: https://www.youtube.com/watch?v=o7rbvOKjLTI&t 

How To Run Facebook Ads Part 2: https://www.youtube.com/watch?v=PsWOT0Erb08&t 

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Lookalikes vs Cold Interest Targeting

In this Facebook Ads video, I dive into two types of 𝐜𝐨𝐥𝐝 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬: 𝐋𝐨𝐨𝐤𝐚𝐥𝐢𝐤𝐞𝐬 and 𝐜𝐨𝐥𝐝 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠. What exactly does each entail and which one can get you 𝘣𝘦𝘵𝘵𝘦𝘳 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦? So if you're prepping for 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐧 , this is one 𝘺𝘰𝘶 𝘸𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘮𝘪𝘴𝘴!

 

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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Holiday Facebook Ad Strategies

There is no question that running 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 during the 𝐡𝐨𝐥𝐢𝐝𝐚𝐲𝐬 is 𝘛𝘖𝘜𝘎𝘏. But, with a 𝐟𝐞𝐰 𝐭𝐫𝐢𝐜𝐤𝐬, there are 𝘨𝘳𝘦𝘢𝘵 𝘸𝘢𝘺𝘴 to 𝐟𝐢𝐧𝐝 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 while your competitors sit on the sidelines. Be sure to watch this one!

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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Facebook Retargeting For Launches

When doing any kind of launch, it's a sure thing that you'll see better results if you run Facebook Ads.

Whenever I take a look at someone else's launch results, they almost always make 1 of 3 mistakes with their retargeting ads.

Find out what they are and how to avoid them in this video!

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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Facebook's Invisible Metrics

In this video, I talk about data that the 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐩𝐢𝐱𝐞𝐥 tracks but 𝘥𝘰𝘯'𝘵 𝘴𝘩𝘰𝘸 𝘶𝘱 inside of 𝐀𝐝𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐫.

It's important to know about these "𝐢𝐧𝐯𝐢𝐬𝐢𝐛𝐥𝐞 𝐦𝐞𝐭𝐫𝐢𝐜𝐬" because they can still 𝘮𝘢𝘬𝘦 𝘰𝘳 𝘣𝘳𝘦𝘢𝘬 your campaign.

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: 𝐡𝐭𝐭𝐩𝐬://𝐰𝐰𝐰.𝐚𝐥𝐯𝐚𝐫𝐨𝐛𝐞𝐫𝐫𝐢𝐨𝐬.𝐜𝐨𝐦/𝐟𝐛𝐡𝐞𝐥𝐩 

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When Should You Hire a Facebook Ads Manager?

"Hey Alvaro, when is a good time to hire an ad manager?"

This is a question I get asked allllll the time. And it's actually a great question.

I'll tell you right off the bat, that most people hire an ads manager way too soon.

Find out why that is in this video!

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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Facebook Audience Insights Is Going Away

The only way to be successful with Facebook Ads in 2021 is to do lots and lots of research.

Why? Because 99% of advertisers don't take the time to do detailed research. So by simply doing yourself, you're already ahead of your competition.

And to the end, one of my favorite research tools has always been Facebook Audience Insights.

Sadly, this tool is going away on July 1st of 2021. And if you have yes to use Audience Insights, you'll definitely want to hop on now before it does away to give your Facebook Ads an edge.

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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iOS 14.5 Is Here...Now What?

Ok so the "dreaded" iOS 14.5 update is here...now what do we do?

Moving forward, running Facebook Ads will never be the same.

When I say that though, that doesn't mean they're not going to work as well. They're still going to work just fine.

We just need to take a few different steps to understand and interpret the data.

In this video, I explain one of the first action steps you can take.

Google's URL Builder: https://ga-dev-tools.appspot.com/campaign-url-builder/ 

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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Should You Advertise On Other Platforms?

In my mind, there's no question that Facebook is king when it comes to marketing...and that's even with the 𝐧𝐞𝐰 𝐢𝐎𝐒 𝐮𝐩𝐝𝐚𝐭𝐞.

But at the end of the day, there's 𝘢 𝘭𝘰𝘵 𝘰𝘧 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 out there.

And sometimes people wonder if it's 𝘸𝘰𝘳𝘵𝘩 𝘵𝘳𝘺𝘪𝘯𝘨 any of them.

In this video, I dive into this 𝐜𝐨𝐦𝐦𝐨𝐧 𝐝𝐢𝐥𝐞𝐦𝐦𝐚 and 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘮𝘺 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘴.

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp

  

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Why You Should Run Multiple Facebook Ads

Do you only have 𝘰𝘯𝘦 𝘢𝘥 inside of your 𝘢𝘥 𝘴𝘦𝘵?

If so, In this video I explain why that might now be the 𝐛𝐞𝐬𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲.

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp

 

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How to Target your Audience on Facebook

Know where your Audience is to easily reach them.