How To Lower Your Facebook Ad CPM

Have you ever had a few ads running in the same campaign and noticed that one ad is š˜®š˜°š˜³š˜¦ š˜¦š˜¹š˜±š˜¦š˜Æš˜“š˜Ŗš˜·š˜¦ than the other?

Ever wondered why that is?

After all, you're sending traffic to the exact same page...so what gives?

This usually comes down to the CššŒ šØšŸ šžšššœš” ššš, or šœšØš¬š­ š©šžš« šØš§šž š­š”šØš®š¬ššš§š š¢š¦š©š«šžš¬š¬š¢šØš§š¬.

And most people don't know this, but CPMs between ads usually vary because of this š˜–š˜•š˜Œ š˜›š˜š˜š˜•š˜Ž.

Watch the video to find out what it is and let me know your thoughts!

If you'd like to see what is the best way š˜øš˜¦ š˜¤š˜¢š˜Æ š˜øš˜°š˜³š˜¬ š˜µš˜°š˜Øš˜¦š˜µš˜©š˜¦š˜³ so you can start getting š§šžš° š„šžšššš¬ and š¬ššš„šžš¬ from š…šššœšžš›šØšØš¤ š€šš¬, head on over to this page and fill out the application: š”š­š­š©š¬://š°š°š°.ššš„šÆššš«šØš›šžš«š«š¢šØš¬.šœšØš¦/šŸš›š”šžš„š©

 

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How Many Facebook Pixels Do you Need?

I often encounter a lot of confusion over the š…šššœšžš›šØšØš¤ š©š¢š±šžš„, particularly around how many you should have and how to manage them.

So in this video, I debunk common myths and š©š«šØšÆš¢ššž ššš§ šžššš¬š² šŸš«ššš¦šžš°šØš«š¤ to know when you need š˜®š˜¶š˜­š˜µš˜Ŗš˜±š˜­š˜¦ š˜±š˜Ŗš˜¹š˜¦š˜­š˜“, and when š˜ŗš˜°š˜¶ š˜„š˜°š˜Æ'š˜µ.

Check it out and let me know what you think!

If you'd like to see what is the š˜£š˜¦š˜“š˜µ š˜øš˜¢š˜ŗ š˜øš˜¦ š˜¤š˜¢š˜Æ š˜øš˜°š˜³š˜¬ š˜µš˜°š˜Øš˜¦š˜µš˜©š˜¦š˜³ so you can start getting š§šžš° š„šžšššš¬ and š¬ššš„šžš¬ from š…šššœšžš›šØšØš¤ š€šš¬, head on over to this page and fill out the application: š˜©š˜µš˜µš˜±š˜“://š˜øš˜øš˜ø.š˜¢š˜­š˜·š˜¢š˜³š˜°š˜£š˜¦š˜³š˜³š˜Ŗš˜°š˜“.š˜¤š˜°š˜®/š˜§š˜£š˜©š˜¦š˜­š˜±

 

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How to Leverage The Facebook Algorithm For a Bigger Launch

There are A LOT of people doing launches between now at the end of the year (or at the very beginning of next year).


It is common for any launch to have a "š˜³š˜¶š˜Æš˜øš˜¢š˜ŗ," where you warm people up for a certain period of time before you hit them with your launch ads.

The runway can be anywhere from 2 weeks to even as long as 6 months.

But most people are leaving money on their table with their runways, and I layout an improved strategy for your runway.

So check out the video and let me know your thoughts!

If you'd like to see what is the best way we can work together so you can start gš˜¦š˜µš˜µš˜Ŗš˜Æš˜Ø š˜Æš˜¦š˜ø š˜­š˜¦š˜¢š˜„š˜“ and š˜“š˜¢š˜­š˜¦š˜“ from Facebook Ads, head on over to this page and fill out the application: š”š­š­š©š¬://š°š°š°.ššš„šÆššš«šØš›šžš«š«š¢šØš¬.šœšØš¦/šŸš›š”šžš„š©

  

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The Attributes of Successful Advertisers

Recently someone asked me a fascinating question that I had never given any thought to:

"š˜žš˜©š˜¢š˜µ š˜¢š˜³š˜¦ š˜µš˜©š˜¦ š˜¤š˜©š˜¢š˜³š˜¢š˜¤š˜µš˜¦š˜³š˜Ŗš˜“š˜µš˜Ŗš˜¤š˜“ š˜°š˜§ š˜ŗš˜°š˜¶š˜³ š˜®š˜°š˜“š˜µ š˜“š˜¶š˜¤š˜¤š˜¦š˜“š˜“š˜§š˜¶š˜­ š˜¤š˜­š˜Ŗš˜¦š˜Æš˜µ?"

After pausing and giving it some thought, I realized there were some šœšØš¦š¦šØš§ šœš”ššš«šššœš­šžš«š¢š¬š­š¢šœš¬ with my clients that experienced the š˜®š˜°š˜“š˜µ š˜“š˜¶š˜¤š˜¤š˜¦š˜“š˜“ with š…šššœšžš›šØšØš¤ š€šš¬, and those the š˜­š˜¦š˜¢š˜“š˜µ š˜“š˜¶š˜¤š˜¤š˜¦š˜“š˜“.

So in this video, I share what those are so that you can implement them in your business. 

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Build More Credibility In Your Next Launch

I got great feedback on last week's video about what is working best RIGHT NOW for launches.

So I want to build upon that and give you some more advice on how to have a bigger launch.

Whereas last week's advice revolved around building trust and "likeness" with your audience, this week's advice is all about building credibility.

Credibility is extremely important for your launches because people want to feel safe with their investment. They want to know they're getting the knowledge of a true expert.

Thankfully, doing so is easier than you might think. And even if you can't execute this strategy right now, I provide resources to enable you to use this strategy in the future.

Check it out and let me know what you think!

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The Secret To A Bigger And More Profitable Launch

When it comes to the world of launching, there are dozens of strategies to choose from.

Because of that, sometimes it can be daunting and overwhelming to choose what launch system to use in your own business.

One thing that people FALSELY assume though is that the more complicated and sophisticated the launch, the bigger the results.

That couldn't be further from the truth. While complicated launches CAN work, by no means is it an automatic that they work better.

As someone who is knee-deep in launches with clients all year round, I'm exposed to everything that goes on in this world.

But there is one thing I am clearly noticing is having a big impact on launches...and thankfully it's something very simple ANYONE can incorporate into their next launch.

 

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Rising Ad Costs Are Coming...Here's What To Do

It's officially September 2020, which means here in the US the election is just around the corner.

Sadly, this means that there are going to be higher ad costs for the rest of us .

So in this video, I'm going to share some of my recommendations on what you can do to help mitigate your ad costs.

 

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The FB Metric You're Not Paying Attention To (And Need To)

Your ads are launched, you're getting clicks but...nothing. You have zero results.

If you've found yourself in this situation, you're probably confused because you're asking yourself "...why are people clicking on my ad but then not doing anything?"

Well here's the thing...just because they're clicking on your ad doesn't mean they're seeing your offer.

And while tracking Link Clicks is important, there's another metric you need to be tracking, that most people aren't, to see if you're even getting quality link clicks.

In this video I breakdown what this mythical metric is and how to use it. 

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The Two Types of Facebook Advertisers

This mindset will not only make you a smarter Facebook Advertiser, it will also help you build long-term success.

I'll be completely honest, whenever someone asks me something about Facebook Ads, no one ever asks me what kind of mindset they need.

But it's something people SHOULD be asking. Not enough people are talking about this.

The truth is, mindset is 50% of any success you'll experience.

Without the right mindset, you're bound to make pivotal errors, not have any idea what's working and what's not, and you'll quickly burn through your hard-earned cash.

To put it simply, it's the difference between gambling and investing. With Facebook Ads, you can do both...but you definitely want to be an investor.

So take a look at this video to learn what no one else is telling you about achieving long-term success with Facebook Ads.

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Stop Focusing on Audience Overlap

Placing a lot of focus on Audience Overlap in your Facebook campaigns is distracting you from the real problem...

Many people put a lot of weight on audience overlap and for good reason.

If your audience overlap is high, you'll not only be showing your ads to the same people over and over again, you'll also be competing against yourself in the auction (<--not good).

But believe it or not, audience overlap isn't THAT big of a deal.

The real enemy is AUCTION overlap. It's a little known metric that most people don't know about and have no idea where to find it.

In this video, I break down why advertisers should focus more on auction overlap and where to find it within Ads Manager.

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