When To Use The Conversions Objective

In the conclusion of my series demystifying the various Facebook Ad objectives, I'm covering the Conversions objective!

While all the other objectives I've covered in this series are super important, there is no question that Conversions is king. This is where you're going to be spending the vast majority of your money.

But it's not just as simple as selecting the Conversions objective and being off to the races. There are MANY things you want to consider before launching a Conversions campaign, as well as some important decisions you'll have to make.

Be sure to tune in to see what makes the most sense for your business!

Part 1 - When To Use Reach: https://www.youtube.com/watch?v=LaZC9W1rzVs&t=1s 

Part 2 - When To Use Traffic: https://www.youtube.com/watch?v=qd2_baLHIlc 

Part 3: When To Use Engagement & Video Views: https://www.youtube.com/watch?v=U5LgJ8-QeQI&t 

What is Facebook CPM: https://www.youtube.com/watch?v=Nsg9UujSQLw 

7 Day vs 1 Day...

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When To Use The Traffic Objective

In Part 2 of my video series focusing on demystifying the Facebook Ad objectives, I go over the Traffic objective.

This is a great objective to add to your arsenal if you haven't already. But it can also kill your results if you're not using it in the right way.

In this video, I go over both scenarios, plus address some of the small nuances with the Traffic Objective. Check it out and let me know what you think!

Part 1 of the video series, When To Use Reach: https://www.youtube.com/watch?v=LaZC9W1rzVs 

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How To Run Facebook Ads in 2022 PART 4

In this FINAL part of my 4 part video series on how to run Facebook Ads in 2022, I go over how you need to get more out of the traffic you're already getting.

To get more from your Facebook Ads...you have to think beyond Facebook Ads.

I know, sounds weird, right? But once you watch this video you'll have a firm understanding of what I mean and what action steps you need to take.

How To Run Facebook Ads Part 1: https://www.youtube.com/watch?v=o7rbvOKjLTI&t 

How To Run Facebook Ads Part 2: https://www.youtube.com/watch? v=PsWOT0Erb08&t 

How To Run Facebook Ads Part 3: https://www.youtube.com/watch?v=fK4uv78KTHE 

Slow loading pages are killing your results: https://www.youtube.com/watch?v=o4wEQ8Bn0NI&t 

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How To Run Facebook Ads in 2022 PART 3

In part 3 of this video series on How to Run Facebook Ads in 2022, I talk about the need to have superior messaging in your ads. This is where you actually need to be spending more time than any other part of your campaign.

But a lot of people gloss over their messaging because they don't have any copywriting experience. Well, I've got some good news for you...you don't need to channel your inner Don Draper in order to write great copy.

In this video, I go over some exercises anyone can use in order to create outstanding messaging.

How To Run Facebook Ads Part 1: https://www.youtube.com/watch?v=o7rbvOKjLTI&t 

How To Run Facebook Ads Part 2: https://www.youtube.com/watch?v=PsWOT0Erb08&t 

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How To Lower Your Facebook Ad CPM

Have you ever had a few ads running in the same campaign and noticed that one ad is 𝘮𝘰𝘳𝘦 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 than the other?

Ever wondered why that is?

After all, you're sending traffic to the exact same page...so what gives?

This usually comes down to the C𝐏𝐌 𝐨𝐟 𝐞𝐚𝐜𝐡 𝐚𝐝, or 𝐜𝐨𝐬𝐭 𝐩𝐞𝐫 𝐨𝐧𝐞 𝐭𝐡𝐨𝐮𝐬𝐚𝐧𝐝 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬.

And most people don't know this, but CPMs between ads usually vary because of this 𝘖𝘕𝘌 𝘛𝘏𝘐𝘕𝘎.

Watch the video to find out what it is and let me know your thoughts!

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: 𝐡𝐭𝐭𝐩𝐬://𝐰𝐰𝐰.𝐚𝐥𝐯𝐚𝐫𝐨𝐛𝐞𝐫𝐫𝐢𝐨𝐬.𝐜𝐨𝐦/𝐟𝐛𝐡𝐞𝐥𝐩


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Rising Ad Costs Are Coming...Here's What To Do

It's officially September 2020, which means here in the US the election is just around the corner.

Sadly, this means that there are going to be higher ad costs for the rest of us .

So in this video, I'm going to share some of my recommendations on what you can do to help mitigate your ad costs.


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The FB Metric You're Not Paying Attention To (And Need To)

Your ads are launched, you're getting clicks but...nothing. You have zero results.

If you've found yourself in this situation, you're probably confused because you're asking yourself "...why are people clicking on my ad but then not doing anything?"

Well here's the thing...just because they're clicking on your ad doesn't mean they're seeing your offer.

And while tracking Link Clicks is important, there's another metric you need to be tracking, that most people aren't, to see if you're even getting quality link clicks.

In this video I breakdown what this mythical metric is and how to use it. 

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What To Expect When You First Launch a Facebook Campaign

To put it clearly and concisely, when you launch a Facebook campaign you should expect to lose money.

That's right, you heard me...you should anticipate losing money.

"Then what on Earth is the point of running Facebook Ads?" you might be asking right now.

Well, for starters, your goal is still to eventually make money.

But if you watched my video from last week, I spoke about the two Facebook Advertisers, "gamblers" and "investors." 

In that video, I mentioned that "investors" don't see a loss as a loss. They see it as a learning lesson.

Well in this video I breakdown a scenario on how an "investor" would treat a loss, and why patience pays off.


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The Two Types of Facebook Advertisers

This mindset will not only make you a smarter Facebook Advertiser, it will also help you build long-term success.

I'll be completely honest, whenever someone asks me something about Facebook Ads, no one ever asks me what kind of mindset they need.

But it's something people SHOULD be asking. Not enough people are talking about this.

The truth is, mindset is 50% of any success you'll experience.

Without the right mindset, you're bound to make pivotal errors, not have any idea what's working and what's not, and you'll quickly burn through your hard-earned cash.

To put it simply, it's the difference between gambling and investing. With Facebook Ads, you can do both...but you definitely want to be an investor.

So take a look at this video to learn what no one else is telling you about achieving long-term success with Facebook Ads.

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Stop Focusing on Audience Overlap

Placing a lot of focus on Audience Overlap in your Facebook campaigns is distracting you from the real problem...

Many people put a lot of weight on audience overlap and for good reason.

If your audience overlap is high, you'll not only be showing your ads to the same people over and over again, you'll also be competing against yourself in the auction (<--not good).

But believe it or not, audience overlap isn't THAT big of a deal.

The real enemy is AUCTION overlap. It's a little known metric that most people don't know about and have no idea where to find it.

In this video, I break down why advertisers should focus more on auction overlap and where to find it within Ads Manager.

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How to Target your Audience on Facebook

Know where your Audience is to easily reach them.