Facebook has slowly been rolling out a new interface for the Facebook Ad objectives, and for a lot of people who were not expecting it, it can be very confusing.

But in reality, this new interface has several advantages and I break them down in this video here. Let me know if you have any questions!

Part 1 - When To Use Reach: https://www.youtube.com/watch?v=LaZC9W1rzVs&t=1s 

Part 2 - When To Use Traffic: https://www.youtube.com/watch?v=qd2_baLHIlc 

Part 3: When To Use Engagement & Video Views: https://www.youtube.com/watch?v=U5LgJ8-QeQI&t 

In the conclusion of my series demystifying the various Facebook Ad objectives, I'm covering the Conversions objective!

While all the other objectives I've covered in this series are super important, there is no question that Conversions is king. This is where you're going to be spending the vast majority of your money.

But it's not just as simple as selecting the Conversions objective and being off to the races. There are MANY things you want to consider before launching a Conversions campaign, as well as some important decisions you'll have to make.

Be sure to tune in to see what makes the most sense for your business!

Part 1 - When To Use Reach: https://www.youtube.com/watch?v=LaZC9W1rzVs&t=1s 

Part 2 - When To Use Traffic: https://www.youtube.com/watch?v=qd2_baLHIlc 

Part 3: When To Use Engagement & Video Views: https://www.youtube.com/watch?v=U5LgJ8-QeQI&t 

What is Facebook CPM: https://www.youtube.com/watch?v=Nsg9UujSQLw 

7 Day vs 1 Day...

In part 3 of my video series focusing on demystifying the Facebook Ad objectives, I'm actually covering two!

That's because both Engagement and Video Views can be used for many of the same purposes. But there are also occasions where one is definitely better than the other,

In this video, I go over both senarios. Check it out and let me know what you think!

Part 1 of the video series, When To Use Reach: https://www.youtube.com/watch?v=LaZC9W1rzVs 

Part 2 of the video series, When To Use Traffic: https://www.youtube.com/watch?v=qd2_baLHIlc 

In Part 2 of my video series focusing on demystifying the Facebook Ad objectives, I go over the Traffic objective.

This is a great objective to add to your arsenal if you haven't already. But it can also kill your results if you're not using it in the right way.

In this video, I go over both scenarios, plus address some of the small nuances with the Traffic Objective. Check it out and let me know what you think!

Part 1 of the video series, When To Use Reach: https://www.youtube.com/watch?v=LaZC9W1rzVs 

CPMs on Facebook quite literally make or break your campaign. But how do you know if you're paying more than you should?

In this video, I demonstrate what I look to do for CPM research.

What is cpm on Facebook?: https://youtu.be/Nsg9UujSQLw 

How to lower your Facebook CPM: https://youtu.be/ksiwOKnTc-0 

Join the Ads Amplifier: https://www.alvaroberrios.com/ads-amplifier-sales-page 

In part 3 of this video series on How to Run Facebook Ads in 2022, I talk about the need to have superior messaging in your ads. This is where you actually need to be spending more time than any other part of your campaign.

But a lot of people gloss over their messaging because they don't have any copywriting experience. Well, I've got some good news for you...you don't need to channel your inner Don Draper in order to write great copy.

In this video, I go over some exercises anyone can use in order to create outstanding messaging.

How To Run Facebook Ads Part 1: https://www.youtube.com/watch?v=o7rbvOKjLTI&t 

How To Run Facebook Ads Part 2: https://www.youtube.com/watch?v=PsWOT0Erb08&t 

Last week I gave you an overview of how to run Facebook Ads in 2022 by showing you the 3 pillars you have to focus on in order to find success.

If you missed that video, you can check it out here: https://www.youtube.com/watch?v=o7rbvOKjLTI&t=1s 

In this video, I dive deep into pillar #1 which is knowing your data. Because of iOS 14.5, we have incomplete data inside of Facebook Ads Manager.

But with the power of Google Analytics, we can still make informed decisions on our campaigns.

And if you'd like to enroll in my Facebook Ads group coaching program where you get access to me on a weekly basis, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

Well...2021 sure was a doozy, wasn't it?

Without a doubt, it was probably one of the most challenging ones from an ads perspective.

So what is the best way to run Facebook Ads in 2022? The short answer is that what worked before won't work moving forward.

In part 1 of this video series, I introduce the three critical pillars that will help you successfully run Facebook Ads in 2022.

And if you'd like to enroll in my Facebook Ads group coaching program where you get access to me on a weekly basis, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp

There is no question that running 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 during the 𝐡𝐨𝐥𝐢𝐝𝐚𝐲𝐬 is 𝘛𝘖𝘜𝘎𝘏. But, with a 𝐟𝐞𝐰 𝐭𝐫𝐢𝐜𝐤𝐬, there are 𝘨𝘳𝘦𝘢𝘵 𝘸𝘢𝘺𝘴 to 𝐟𝐢𝐧𝐝 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 while your competitors sit on the sidelines. Be sure to watch this one!

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp