Bad Facebook Ads

Let's have some fun and review some bad Facebook Ads! Not only are these reaction videos fun to do, they're also educational because they teach you how to avoid the same mistakes.

If you want to check out my last reaction video, you can find it here: 


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New Facebook Ad Objective Interface (ODAX)

Facebook has slowly been rolling out a new interface for the Facebook Ad objectives, and for a lot of people who were not expecting it, it can be very confusing.

But in reality, this new interface has several advantages and I break them down in this video here. Let me know if you have any questions!

Part 1 - When To Use Reach: 

Part 2 - When To Use Traffic: 

Part 3: When To Use Engagement & Video Views: 


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When To Use The Conversions Objective

In the conclusion of my series demystifying the various Facebook Ad objectives, I'm covering the Conversions objective!

While all the other objectives I've covered in this series are super important, there is no question that Conversions is king. This is where you're going to be spending the vast majority of your money.

But it's not just as simple as selecting the Conversions objective and being off to the races. There are MANY things you want to consider before launching a Conversions campaign, as well as some important decisions you'll have to make.

Be sure to tune in to see what makes the most sense for your business!

Part 1 - When To Use Reach: 

Part 2 - When To Use Traffic: 

Part 3: When To Use Engagement & Video Views: 

What is Facebook CPM: 

7 Day vs 1 Day...

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When To Use The Traffic Objective

In Part 2 of my video series focusing on demystifying the Facebook Ad objectives, I go over the Traffic objective.

This is a great objective to add to your arsenal if you haven't already. But it can also kill your results if you're not using it in the right way.

In this video, I go over both scenarios, plus address some of the small nuances with the Traffic Objective. Check it out and let me know what you think!

Part 1 of the video series, When To Use Reach: 

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Is Your Facebook CPM Too High?

CPMs on Facebook quite literally make or break your campaign. But how do you know if you're paying more than you should?

In this video, I demonstrate what I look to do for CPM research.

What is cpm on Facebook?: 

How to lower your Facebook CPM: 

Join the Ads Amplifier: 


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Facebook Ad Campaign Objectives Explained - When you should use the Reach objective

Today I'm starting a video series where I demystify the Facebook Ad objections.

If you ever asked yourself things like when should I use the Conversions objective? What's the difference between Engagement and Video Views? What does Reach even mean?

Well, in this series I'm going to break that all down for you. And today, we're starting with the Reach objective.

Reach is definitely one of the more confusing objectives. But in the right scenario, it can also be one of the more powerful.


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How To Run Facebook Ads in 2022 PART 4

In this FINAL part of my 4 part video series on how to run Facebook Ads in 2022, I go over how you need to get more out of the traffic you're already getting.

To get more from your Facebook have to think beyond Facebook Ads.

I know, sounds weird, right? But once you watch this video you'll have a firm understanding of what I mean and what action steps you need to take.

How To Run Facebook Ads Part 1: 

How To Run Facebook Ads Part 2: v=PsWOT0Erb08&t 

How To Run Facebook Ads Part 3: 

Slow loading pages are killing your results: 

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Why It's Critical To Skill Up During the COVID-19 Lockdown

We're going through unprecedented times right now, there's no question about it. But most people aren't taking it seriously enough.

Most people are just focused on the immediate threat of potentially getting ill. Consequently, most people just retreat into distraction and entertainment.

Video streaming & gaming platforms are experiencing record high numbers of users because everyone is choosing to hunker down on the couch all day.

But instead of using this time as a mini-vacation, it should be viewed as an opportunity.

An opportunity to skill up, learn and pursue those goals we've had in the back of our minds for a long time.


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Quick Tip: Facebook Video Ads

Alright, cool…so you’re doing Facebook video ads!

All you have to do is upload the video and launch the campaign, right?

While you could make it that quick an easy, you’ll be missing out on a crucial step that will instantly improve the performance of your video ads.

Watch this video to find out what this step is and why it’s so important.


Having trouble getting in front of your ideal customer? Click here:


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How to Target your Audience on Facebook

Know where your Audience is to easily reach them.