What To Do With Rejected Ads

Okay, so your Facebook Ad just got disapproved...now what?

...Do you leave it?
...Delete it?
...Update it?

In today's video, I provide some clarity based on my own learnings working with dozens of clients on what to do with disapproved ads.


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Stop Focusing on Audience Overlap

Placing a lot of focus on Audience Overlap in your Facebook campaigns is distracting you from the real problem...

Many people put a lot of weight on audience overlap and for good reason.

If your audience overlap is high, you'll not only be showing your ads to the same people over and over again, you'll also be competing against yourself in the auction (<--not good).

But believe it or not, audience overlap isn't THAT big of a deal.

The real enemy is AUCTION overlap. It's a little known metric that most people don't know about and have no idea where to find it.

In this video, I break down why advertisers should focus more on auction overlap and where to find it within Ads Manager.

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What Does "Learning Limited" Mean?

Have you ever stared at your Facebook Campaigns and wondered why they always say "Learning Limited?"

And after noticing that do you audibly ask "But whyyyy?"

If so, you're not alone...

This is an issue that plagues advertisers everywhere. And for many, it's quite a nuisance...

...because not only do they not know what it means, they also don't know how to fix it.

And many feel that little "warning signal" is almost mocking or teasing them.

Well in today's video I'm demystifying what "Learning Limited" means and what, if anything, should be done about it.


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How To Engineer Successful Facebook Ads

Why Getting Leads and Sales from Facebook is Not Difficult When Properly Understanding How People Read Ads.

Here's a fact that most people don't know: there are 7 million active advertisers on Facebook.

That's a lot of advertisers vying over the attention of users on the platform.

The increased competition has made it more challenging to get the results we once did on the platform.

But here's another fact: there are 60 million business pages on Facebook. So the level of competition will only increase.

Does this mean there's no hope?

Not at all. Dollar for dollar, Facebook Ads are still the fastest and most affordable way to grow one's business.

The challenge is that people simply don't take the time to understand how people consume ads.

When you understand how people actually consume ads, then you can architect an ad that will infinitely increase your odds of generating positive results.

In this video, I explain how people read ads and the number 1 mistake most advertisers are...

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Why It's Critical To Skill Up During the COVID-19 Lockdown

We're going through unprecedented times right now, there's no question about it. But most people aren't taking it seriously enough.

Most people are just focused on the immediate threat of potentially getting ill. Consequently, most people just retreat into distraction and entertainment.

Video streaming & gaming platforms are experiencing record high numbers of users because everyone is choosing to hunker down on the couch all day.

But instead of using this time as a mini-vacation, it should be viewed as an opportunity.

An opportunity to skill up, learn and pursue those goals we've had in the back of our minds for a long time.


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Quick Tip: Facebook Video Ads

Alright, cool…so you’re doing Facebook video ads!

All you have to do is upload the video and launch the campaign, right?

While you could make it that quick an easy, you’ll be missing out on a crucial step that will instantly improve the performance of your video ads.

Watch this video to find out what this step is and why it’s so important.


Having trouble getting in front of your ideal customer? Click here: https://bit.ly/372NpDX


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3 Awesome Remarketing Strategies

Just because someone visited your website and didn’t take then action you intended for them, it doesn’t mean they’re not interested!

We live in a very distracted world. Most of us have a million tabs open…we get text messages that take us off track…we have emergencies we have to do with…all these things can take people away from what you have to offer.

So it’s pivotal you remarket to them and bring them back to your site. They’re already familiar with your brand and offer, so sometimes just one final nudge is needed to take that last step.

In this video, I share 3 remarketing strategies you can implement to increase the ROI of your campaigns.


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How to Target your Audience on Facebook

Know where your Audience is to easily reach them.