Facebook Ads Conversion Window – Which Is Best For Your Business?

When people run Facebook ads they most often use the website conversions objective. This makes sense because we usually want people to take some sort of action on our website.

But within the conversion objective, you have to choose a conversion window. Do you know what that means? And if so, which is best for your business?

If you answered no to either one of those questions then this video is for you!

Continue Reading...

Optimal Facebook Ad Test Length

Knowing how long to test for can literally make or break the success of your campaigns.

Unfortunately, too many people are doing their testing all wrong…and ends up donating money to Facebook.

The Zuc has more than enough money though so watch this video to find out how to get your next test right.

 

Continue Reading...

Facebook Ads Lifetime Budget Optimization

I get asked all the time “when do I use a lifetime budget versus a daily budget for my Facebook Ads.”

And I totally get it, to someone who isn’t in the platform every day those options can be confusing.

In general, though, you want to stick with a daily budget.

However, there is a time and place for lifetime budget and in this video I explain when that is.

 

Continue Reading...

Facebook Ads Long Form Video – Facts & Myths

“Keep your videos short and to the point.”

That’s the advice you hear from everyone when it comes to video ads on Facebook.

The reason for that is because very few people actually watch videos for more than 60-90 seconds on Facebook.

So…it makes sense to keep them short, right?

Well, not quite. Watch this video to find out why.

 

Continue Reading...

Facebook Ad Copy That Converts

Uncategorized Mar 09, 2020

Relying on short copy ads for your Facebook ads is the fastest way to ensure ad fatigue and eventual failure of your entire campaign.

This video shows why that is and how you can fix it.

 

Continue Reading...

Why "Funnel Hacking" Doesn't Work

Uncategorized Mar 09, 2020

People spend tons of time and money trying to create the perfect marketing funnel. And yet when they launch, they don't seem to experience any kind of success.

They're left wondering why because they worked hard on creating the perfect funnel with all of the perfect steps.

Meanwhile, there are other marketers out there who are experiencing immense success with ultrabasic funnels.

So how can this be? Why do basic funnels often outperform complex ones?

Watch the video to find out.

  

Continue Reading...

My Reaction To Other People’s Facebook Ads

Uncategorized Mar 09, 2020

In this video, I browse through my Facebook Newsfeed and give me take on the Facebook Ads other businesses are running.

I analyze their ad copy, ad creative, and overall messaging and let you know my thoughts.

One of the best ways to improve your own Facebook Ads is by taking a look at what others are doing and either pull inspiration or add it to your “never do” list.

I don’t hold anything back in this video so take a look!

Continue Reading...

Facebook shrinks ad space on mobile

Uncategorized Mar 09, 2020

Heads up, marketers: Facebook is shrinking mobile News Feed ad space.

Facebook announced it will change the format for ads appearing in its mobile News Feed to match the look and feel of its redesigned app (Facebook's explanation...I have other thoughts)

The changes will mean that marketers have less room to engage people with images and text.

These moves come as Facebook ads become more expensive, especially in the News Feed, and more advertisers join Facebook.

Watch this video to find out why you should care, what the exact changes are and what changes you can start testing.

 

Continue Reading...

Stop Being Everything to Everyone

Question – If you had a heart issue… would you rather see a general practitioner or the leading cardiac specialist in the world (considering all things being equal)?

My guess… the cardiac specialist.

AND Who do you think gets paid more?

Also, Who do you think has an easier time getting patients?

And yet…I bet you’re making the mistake of being a General Practitioner.

Watch this video to find out why being everything to everyone is keeping you from growing your business.

 

Continue Reading...

Stop Being Everything to Everyone

 

Question – If you had a heart issue… would you rather see a general practitioner or the leading cardiac specialist in the world (considering all things being equal)?

My guess… the cardiac specialist.

AND Who do you think gets paid more?

Also, Who do you think has an easier time getting patients?

And yet…I bet you’re making the mistake of being a General Practitioner.

Watch this video to find out why being everything to everyone is keeping you from growing your business.

 

Continue Reading...
Close

How to Target your Audience on Facebook

Know where your Audience is to easily reach them.