Facebook shrinks ad space on mobile

Uncategorized Mar 09, 2020

Heads up, marketers: Facebook is shrinking mobile News Feed ad space.

Facebook announced it will change the format for ads appearing in its mobile News Feed to match the look and feel of its redesigned app (Facebook's explanation...I have other thoughts)

The changes will mean that marketers have less room to engage people with images and text.

These moves come as Facebook ads become more expensive, especially in the News Feed, and more advertisers join Facebook.

Watch this video to find out why you should care, what the exact changes are and what changes you can start testing.

 

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Stop Being Everything to Everyone

Question – If you had a heart issue… would you rather see a general practitioner or the leading cardiac specialist in the world (considering all things being equal)?

My guess… the cardiac specialist.

AND Who do you think gets paid more?

Also, Who do you think has an easier time getting patients?

And yet…I bet you’re making the mistake of being a General Practitioner.

Watch this video to find out why being everything to everyone is keeping you from growing your business.

 

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Stop Being Everything to Everyone

 

Question – If you had a heart issue… would you rather see a general practitioner or the leading cardiac specialist in the world (considering all things being equal)?

My guess… the cardiac specialist.

AND Who do you think gets paid more?

Also, Who do you think has an easier time getting patients?

And yet…I bet you’re making the mistake of being a General Practitioner.

Watch this video to find out why being everything to everyone is keeping you from growing your business.

 

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Car Thoughts with David: Guest Interview

I was on another podcast! This time it was on Car Thoughts with David and had a ton of fun doing this one as well.

Here’s the description of this podcast: “We’re all in the car and we are talking about business, life, motivation, taking those first steps in your journey, and bringing you great interviews. Are you going to take that journey? You should! Say Yes to You!”

In this episode, we focus on how I turned my side-hustle into my full-time job.

Have a listen below!

Car Thoughts with David: Guest Interview

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Case Study: Using Facebook Ads to Blow Up Your Webinar

For many businesses, Facebook Ads has become a very competitive landscape in 2019. 

As more advertisers jump on board, costs continue to rise with less and less inventory being available.

As a result, a lot of people are saying that Facebook Ads just aren’t worth it anymore. It’s too hard to get good results. 

…and that’s when I smile.

While it is true that Facebook is more competitive than ever before, you can still achieve phenomenal results.

You see, most people struggle with Facebook Ads because they go in with this idea that if you start running campaigns, the money will start falling from the sky.

But because of the fact that Facebook is more competitive, you have to be more strategic.

It’s not the wild west anymore, you have to have a plan that will not only help you connect with your audience, but stand out in the newsfeed as well.

That’s why I want to share this case study with you, because as of the writing of this...

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The Business Blast Podcast: Guest Interview

So I had the pleasure of being a guest on The Business Blast Podcast hosted by Tyler Wagner. This was my first time being on a podcast and I had an absolute blast (pun intended)! It’s definitely something that I want to keep doing.

If you’re not familiar with this podcast, it’s a great resource to get some business and life inspiration. The episodes are short and to the point, so if you’re in need of some quick motivation on-the-go then you’ll love incorporating this podcast into your day.

In this episode, we talk about marketing, business advice, mindsets and book recommendations.

Listen to my interview below!

The Business Blast Podcast: Alvaro Berrios

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IGTV Channel Launch

Hey everyone,

Apologies for the radio silence in the blog for the past few months. I’ve been busy working on a lot of different projects…including content creation. But the content I’ve been working on has actually been video content in the form of my own IGTV channel.

So what is IGTV? This is Instagram’s direct attempt at competing with YouTube by launching it’s own video platform. This launched at the end of June, so it’s still very new. But the way in which IGTV differs in a big way from YouTube is that it’s exclusively vertical video. In other words, it’s purely built for the mobile experience.

Previously, Instagram was using vertical video for its popular Instagram Stories feature. However, each Instagram Story can only be 15 seconds long. With IGTV, videos can be anywhere from 15 seconds to 15 minutes long. Instagram has hinted that at some point in the future they will extend the possible video length, but for now that’s...

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Case Study: How To Turn $2,165 in Facebook Ads into $25,285 in Online Course Enrollment

paid social social media Mar 04, 2020

Facebook is arguably the most effective marketing platform for reaching cold traffic.

But that’s the caveat there…you’re often targeting cold traffic.

As a result, it’s easy to spend a lot of money on Facebook with little to show for your investment if you don’t have the right strategy in place.

You can’t simply choose a few targeting options and magically watch the money flow in.

You need to be smart because no one likes being sold to. You have to make people know, like and trust you.

That’s why I want to share this case study with you!

You’re about to see how I turned $2,165 in Facebook Ads into over $25,000 in sales for one of my clients.

This client runs an online career school and wanted to generate more leads in order to get prospects to enroll in a certification program.

Here’s how we did it…

Step 1: Build A Warm Audience

Most online businesses just scream “HERE’S OUR SERVICE BUY TODAY”...

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3 Takeaways from Social Media Marketing World 2018

Uncategorized Mar 04, 2020

What Everyone Was Talking About After Social Media Marketing World 2018

So this week I’m doing things a little differently. I’m recapping the top three lessons I learned from Social Media Marketing World, which was held in San Diego. To put things into practice, I decided to do this blog post in video format. But if you’re in a place where you can’t use speakers (e.g work), I’ve got you covered! The transcript from the video is below. So with sound or no sound, you’ll be able to refine your social media marketing chops either way. Enjoy!

Transcript:

Hey, what is up everyone? Alvaro here. So, I wanted to get here and talk to you about the top three lessons I learned at Social Media Marketing World, which I attended last week. Now, Social Media Marketing World is the largest Social Media conference in the world. It happens every single year, and it’s down in San Diego. It’s a beautiful convention center. I want to go over the main...

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How Paid Traffic To Your Website Can Transform Your Business Forever

There are so many different ways to advertise your business these days. There are still old fashioned types of advertising such as print ads and billboards. However, in the digital age, these forms of advertising are becoming less and less viable. Beyond that, there are strategies like a traditional press, organic search, influencer marketing and paid traffic to your website. These are all great, in their own way, but how do you determine which one is best? It can seem hard to choose, especially when you’re first starting off. As a result, the key to unlocking the best form of advertising for your business is keeping two things in mind: control and scalability.

Traditional Press

Let’s use the traditional press as an example. This is when you get mentioned on a radio show, a TV show or a news outlet. When this happens, it can be great. Sometimes even life-changing depending on who is mentioning your product or service (e.g. Oprah Winfrey, Dr. Oz, etc.). The...

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