The Attributes of Successful Advertisers

Recently someone asked me a fascinating question that I had never given any thought to:

"𝘞𝘩𝘢𝘵 𝘢𝘳𝘦 𝘵𝘩𝘦 𝘤𝘩𝘢𝘳𝘢𝘤𝘵𝘦𝘳𝘪𝘴𝘵𝘪𝘤𝘴 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘮𝘰𝘴𝘵 𝘴𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭 𝘤𝘭𝘪𝘦𝘯𝘵?"

After pausing and giving it some thought, I realized there were some 𝐜𝐨𝐦𝐦𝐨𝐧 𝐜𝐡𝐚𝐫𝐚𝐜𝐭𝐞𝐫𝐢𝐬𝐭𝐢𝐜𝐬 with my clients that experienced the 𝘮𝘰𝘴𝘵 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 with 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, and those the 𝘭𝘦𝘢𝘴𝘵 𝘴𝘶𝘤𝘤𝘦𝘴𝘴.

So in this video, I share what those are so that you can implement them in your business. 

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Build More Credibility In Your Next Launch

I got great feedback on last week's video about what is working best RIGHT NOW for launches.

So I want to build upon that and give you some more advice on how to have a bigger launch.

Whereas last week's advice revolved around building trust and "likeness" with your audience, this week's advice is all about building credibility.

Credibility is extremely important for your launches because people want to feel safe with their investment. They want to know they're getting the knowledge of a true expert.

Thankfully, doing so is easier than you might think. And even if you can't execute this strategy right now, I provide resources to enable you to use this strategy in the future.

Check it out and let me know what you think!

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The Secret To A Bigger And More Profitable Launch

When it comes to the world of launching, there are dozens of strategies to choose from.

Because of that, sometimes it can be daunting and overwhelming to choose what launch system to use in your own business.

One thing that people FALSELY assume though is that the more complicated and sophisticated the launch, the bigger the results.

That couldn't be further from the truth. While complicated launches CAN work, by no means is it an automatic that they work better.

As someone who is knee-deep in launches with clients all year round, I'm exposed to everything that goes on in this world.

But there is one thing I am clearly noticing is having a big impact on launches...and thankfully it's something very simple ANYONE can incorporate into their next launch.

 

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Rising Ad Costs Are Coming...Here's What To Do

It's officially September 2020, which means here in the US the election is just around the corner.

Sadly, this means that there are going to be higher ad costs for the rest of us .

So in this video, I'm going to share some of my recommendations on what you can do to help mitigate your ad costs.

 

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The FB Metric You're Not Paying Attention To (And Need To)

Your ads are launched, you're getting clicks but...nothing. You have zero results.

If you've found yourself in this situation, you're probably confused because you're asking yourself "...why are people clicking on my ad but then not doing anything?"

Well here's the thing...just because they're clicking on your ad doesn't mean they're seeing your offer.

And while tracking Link Clicks is important, there's another metric you need to be tracking, that most people aren't, to see if you're even getting quality link clicks.

In this video I breakdown what this mythical metric is and how to use it. 

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What To Expect When You First Launch a Facebook Campaign

To put it clearly and concisely, when you launch a Facebook campaign you should expect to lose money.

That's right, you heard me...you should anticipate losing money.

"Then what on Earth is the point of running Facebook Ads?" you might be asking right now.

Well, for starters, your goal is still to eventually make money.

But if you watched my video from last week, I spoke about the two Facebook Advertisers, "gamblers" and "investors." 

In that video, I mentioned that "investors" don't see a loss as a loss. They see it as a learning lesson.

Well in this video I breakdown a scenario on how an "investor" would treat a loss, and why patience pays off.

 

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The Two Types of Facebook Advertisers

This mindset will not only make you a smarter Facebook Advertiser, it will also help you build long-term success.

I'll be completely honest, whenever someone asks me something about Facebook Ads, no one ever asks me what kind of mindset they need.

But it's something people SHOULD be asking. Not enough people are talking about this.

The truth is, mindset is 50% of any success you'll experience.

Without the right mindset, you're bound to make pivotal errors, not have any idea what's working and what's not, and you'll quickly burn through your hard-earned cash.

To put it simply, it's the difference between gambling and investing. With Facebook Ads, you can do both...but you definitely want to be an investor.

So take a look at this video to learn what no one else is telling you about achieving long-term success with Facebook Ads.

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What To Do With Rejected Ads

Okay, so your Facebook Ad just got disapproved...now what?

...Do you leave it?
...Delete it?
...Update it?

In today's video, I provide some clarity based on my own learnings working with dozens of clients on what to do with disapproved ads.

 

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Stop Focusing on Audience Overlap

Placing a lot of focus on Audience Overlap in your Facebook campaigns is distracting you from the real problem...

Many people put a lot of weight on audience overlap and for good reason.

If your audience overlap is high, you'll not only be showing your ads to the same people over and over again, you'll also be competing against yourself in the auction (<--not good).

But believe it or not, audience overlap isn't THAT big of a deal.

The real enemy is AUCTION overlap. It's a little known metric that most people don't know about and have no idea where to find it.

In this video, I break down why advertisers should focus more on auction overlap and where to find it within Ads Manager.

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What Does "Learning Limited" Mean?

Have you ever stared at your Facebook Campaigns and wondered why they always say "Learning Limited?"

And after noticing that do you audibly ask "But whyyyy?"

If so, you're not alone...

This is an issue that plagues advertisers everywhere. And for many, it's quite a nuisance...

...because not only do they not know what it means, they also don't know how to fix it.

And many feel that little "warning signal" is almost mocking or teasing them.

Well in today's video I'm demystifying what "Learning Limited" means and what, if anything, should be done about it.

 

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