For many businesses, Facebook Ads has become a very competitive landscape in 2019. 

As more advertisers jump on board, costs continue to rise with less and less inventory being available.

As a result, a lot of people are saying that Facebook Ads just aren’t worth it anymore. It’s too hard to get good results. 

…and that’s when I smile.

While it is true that Facebook is more competitive than ever before, you can still achieve phenomenal results.

You see, most people struggle with Facebook Ads because they go in with this idea that if you start running campaigns, the money will start falling from the sky.

But because of the fact that Facebook is more competitive, you have to be more strategic.

It’s not the wild west anymore, you have to have a plan that will not only help you connect with your audience, but stand out in the newsfeed as well.

That’s why I want to share this case study with you, because as of the writing of this...

So I had the pleasure of being a guest on The Business Blast Podcast hosted by Tyler Wagner. This was my first time being on a podcast and I had an absolute blast (pun intended)! It’s definitely something that I want to keep doing.

If you’re not familiar with this podcast, it’s a great resource to get some business and life inspiration. The episodes are short and to the point, so if you’re in need of some quick motivation on-the-go then you’ll love incorporating this podcast into your day.

In this episode, we talk about marketing, business advice, mindsets and book recommendations.

Listen to my interview below!

The Business Blast Podcast: Alvaro Berrios

Hey everyone,

Apologies for the radio silence in the blog for the past few months. I’ve been busy working on a lot of different projects…including content creation. But the content I’ve been working on has actually been video content in the form of my own IGTV channel.

So what is IGTV? This is Instagram’s direct attempt at competing with YouTube by launching it’s own video platform. This launched at the end of June, so it’s still very new. But the way in which IGTV differs in a big way from YouTube is that it’s exclusively vertical video. In other words, it’s purely built for the mobile experience.

Previously, Instagram was using vertical video for its popular Instagram Stories feature. However, each Instagram Story can only be 15 seconds long. With IGTV, videos can be anywhere from 15 seconds to 15 minutes long. Instagram has hinted that at some point in the future they will extend the possible video length, but for now that’s...

Facebook is arguably the most effective marketing platform for reaching cold traffic.

But that’s the caveat there…you’re often targeting cold traffic.

As a result, it’s easy to spend a lot of money on Facebook with little to show for your investment if you don’t have the right strategy in place.

You can’t simply choose a few targeting options and magically watch the money flow in.

You need to be smart because no one likes being sold to. You have to make people know, like and trust you.

That’s why I want to share this case study with you!

You’re about to see how I turned $2,165 in Facebook Ads into over $25,000 in sales for one of my clients.

This client runs an online career school and wanted to generate more leads in order to get prospects to enroll in a certification program.

Here’s how we did it…

Step 1: Build A Warm Audience

Most online businesses just scream “HERE’S OUR SERVICE BUY TODAY”...

What Everyone Was Talking About After Social Media Marketing World 2018

So this week I’m doing things a little differently. I’m recapping the top three lessons I learned from Social Media Marketing World, which was held in San Diego. To put things into practice, I decided to do this blog post in video format. But if you’re in a place where you can’t use speakers (e.g work), I’ve got you covered! The transcript from the video is below. So with sound or no sound, you’ll be able to refine your social media marketing chops either way. Enjoy!

Transcript:

Hey, what is up everyone? Alvaro here. So, I wanted to get here and talk to you about the top three lessons I learned at Social Media Marketing World, which I attended last week. Now, Social Media Marketing World is the largest Social Media conference in the world. It happens every single year, and it’s down in San Diego. It’s a beautiful convention center. I want to go over the main...

There are so many different ways to advertise your business these days. There are still old fashioned types of advertising such as print ads and billboards. However, in the digital age, these forms of advertising are becoming less and less viable. Beyond that, there are strategies like a traditional press, organic search, influencer marketing and paid traffic to your website. These are all great, in their own way, but how do you determine which one is best? It can seem hard to choose, especially when you’re first starting off. As a result, the key to unlocking the best form of advertising for your business is keeping two things in mind: control and scalability.

Traditional Press

Let’s use the traditional press as an example. This is when you get mentioned on a radio show, a TV show or a news outlet. When this happens, it can be great. Sometimes even life-changing depending on who is mentioning your product or service (e.g. Oprah Winfrey, Dr. Oz, etc.). The...

Facebook marketing is all the rage these days. For better or for worse, that has drawn millions upon millions of advertisers to the platform. Many see this as a threat, because more competition results in less ad space and higher costs-per-click (CPC). However, Facebook’s biggest strength has also become its kryptonite: targeting. People assume that if you target correctly, you will succeed. That could not be further from the truth.

There is so much that goes into running successful Facebook ads. Believe me, I wish it were as simple some people make it seem. But it’s simply not. That’s why I put together this infographic that details the the do’s and don’ts of Facebook ads. Most advertisers ignore the do’s and just go heavy on the don’ts. So what that means for you is opportunity. If you follow these recommendations religiously, the fact that there’s so many advertisers on Facebook will be an afterthought to you.

With the holiday season upon us, Facebook Ads marketing is going to heat up. Advertisers will soon start increasing their budgets in order to win as many auctions as possible. This will result in more competition which will generate higher costs-per-click (CPC) and higher costs-per-acquisition (CPA).

But there’s no reason to worry. I’ve put together a list of 19 Facebook Ads tools that will help you save time, create better campaigns, and increase ROI.

So if you want to leave your competitors in the dust, read on…

Ad Creative & Design

Canva

The most important part of a Facebook Ads campaign is the ad itself. And the most important part of the ad is the image. An eye-popping image will catch the user’s attention and incentivize them to read the copy. Canva is an amazing free image design software that anyone can use. Utilize their pre-built templates to create beautiful ads that look like they were designed by a seasoned pro. This will quickly...