When To Use Engagement & Video Views Objectives

In part 3 of my video series focusing on demystifying the Facebook Ad objectives, I'm actually covering two!

That's because both Engagement and Video Views can be used for many of the same purposes. But there are also occasions where one is definitely better than the other,

In this video, I go over both senarios. Check it out and let me know what you think!

Part 1 of the video series, When To Use Reach: https://www.youtube.com/watch?v=LaZC9W1rzVs 

Part 2 of the video series, When To Use Traffic: https://www.youtube.com/watch?v=qd2_baLHIlc