To put it clearly and concisely, when you launch a Facebook campaign you should expect to lose money.
That's right, you heard me...you should anticipate losing money.
"Then what on Earth is the point of running Facebook Ads?" you might be asking right now.
Well, for starters, your goal is still to eventually make money.
But if you watched my video from last week, I spoke about the two Facebook Advertisers, "gamblers" and "investors."
In that video, I mentioned that "investors" don't see a loss as a loss. They see it as a learning lesson.
Well in this video I breakdown a scenario on how an "investor" would treat a loss, and why patience pays off.