After talking about the differences between ABO and CBO last week, this week I’m going over the BEST campaign structure for Facebook Ads.

The campaign structure I’m going to show you here is the same one that I use for 90% of all the Facebook Ad campaigns that I run.

Watch this video to find out what the structure is, and what you need to look out for the next time you put together a Facebook Ad campaign.

How to apply UTM parameters to Facebook Ads: https://www.youtube.com/watch?v=PsWOT0Erb08