New Facebook Ad Objective Interface (ODAX)

Facebook has slowly been rolling out a new interface for the Facebook Ad objectives, and for a lot of people who were not expecting it, it can be very confusing.

But in reality, this new interface has several advantages and I break them down in this video here. Let me know if you have any questions!

Part 1 - When To Use Reach: 

Part 2 - When To Use Traffic: 

Part 3: When To Use Engagement & Video Views: 



How to Target your Audience on Facebook

Know where your Audience is to easily reach them.