Facebook has slowly been rolling out a new interface for the Facebook Ad objectives, and for a lot of people who were not expecting it, it can be very confusing.
But in reality, this new interface has several advantages and I break them down in this video here. Let me know if you have any questions!
Part 1 - When To Use Reach: https://www.youtube.com/watch?v=LaZC9W1rzVs&t=1s
Part 2 - When To Use Traffic: https://www.youtube.com/watch?v=qd2_baLHIlc
Part 3: When To Use Engagement & Video Views: https://www.youtube.com/watch?v=U5LgJ8-QeQI&t
Learn how to work with the algorithm, craft compelling messages, and generate leads and sales like a pro!