By now you've probably seen the warning in your ad account telling you to prepare for the upcoming iOS 14 update.
There's a lot of confusion around what the update is and how it impacts campaigns.
There's also a lot of panic about what this means.
In this video, I go over in extreme detail what is going on and how you can prepare.
Facebook Small Business Post (it's not often I agree with FB on "moral" arguments, but they hit the nail on the head here):
https://www.facebook.com/.../ios-14-apple-privacy-update.../
Apple's Explanation:
https://developer.apple.com/.../user-privacy-and-data-use/
Partner Integrations for Shopify and others for Conversions API:
https://www.facebook.com/business/help/260370078559247
About Conversion API:
https://www.facebook.com/business/help/2041148702652965?helpref=search&sr=4&query=Conversion%20API#
Facebook Dev Post:
Domain verification:
https://www.facebook.com/business/help/286768115176155
Facebook Help iOS Update:
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