How To Prepare For The iOS 14 Update

By now you've probably seen the warning in your ad account telling you to prepare for the upcoming iOS 14 update.

There's a lot of confusion around what the update is and how it impacts campaigns.

There's also a lot of panic about what this means.

In this video, I go over in extreme detail what is going on and how you can prepare.

Facebook Small Business Post (it's not often I agree with FB on "moral" arguments, but they hit the nail on the head here):

https://www.facebook.com/.../ios-14-apple-privacy-update.../

Apple's Explanation:

https://developer.apple.com/.../user-privacy-and-data-use/

Partner Integrations for Shopify and others for Conversions API:

https://www.facebook.com/business/help/260370078559247

About Conversion API:

https://www.facebook.com/business/help/2041148702652965?helpref=search&sr=4&query=Conversion%20API#

Facebook Dev Post:

https://developers.facebook.com/blog/post/2020/12/16/preparing-partners-ios-14-mobile-web-advertising?__tn__=R-R

Domain verification:

https://www.facebook.com/business/help/286768115176155

Facebook Help iOS Update:

https://www.facebook.com/business/help/331612538028890?id=428636648170202&helpref=search&sr=3&query=Conversion%20API 

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