Facebook marketing is all the rage these days. For better or for worse, that has drawn millions upon millions of advertisers to the platform. Many see this as a threat, because more competition results in less ad space and higher costs-per-click (CPC). However, Facebook’s biggest strength has also become its kryptonite: targeting. People assume that if you target correctly, you will succeed. That could not be further from the truth.
There is so much that goes into running successful Facebook ads. Believe me, I wish it were as simple some people make it seem. But it’s simply not. That’s why I put together this infographic that details the the do’s and don’ts of Facebook ads. Most advertisers ignore the do’s and just go heavy on the don’ts. So what that means for you is opportunity. If you follow these recommendations religiously, the fact that there’s so many advertisers on Facebook will be an afterthought to you.