Facebook Ad Campaign Objectives Explained - When you should use the Reach objective

Today I'm starting a video series where I demystify the Facebook Ad objections.

If you ever asked yourself things like when should I use the Conversions objective? What's the difference between Engagement and Video Views? What does Reach even mean?

Well, in this series I'm going to break that all down for you. And today, we're starting with the Reach objective.

Reach is definitely one of the more confusing objectives. But in the right scenario, it can also be one of the more powerful.