In Part 2 of my video series focusing on demystifying the Facebook Ad objectives, I go over the Traffic objective.
This is a great objective to add to your arsenal if you haven't already. But it can also kill your results if you're not using it in the right way.
In this video, I go over both scenarios, plus address some of the small nuances with the Traffic Objective. Check it out and let me know what you think!
Part 1 of the video series, When To Use Reach: https://www.youtube.com/watch?v=LaZC9W1rzVs