When To Use The Conversions Objective

In the conclusion of my series demystifying the various Facebook Ad objectives, I'm covering the Conversions objective!

While all the other objectives I've covered in this series are super important, there is no question that Conversions is king. This is where you're going to be spending the vast majority of your money.

But it's not just as simple as selecting the Conversions objective and being off to the races. There are MANY things you want to consider before launching a Conversions campaign, as well as some important decisions you'll have to make.

Be sure to tune in to see what makes the most sense for your business!

Part 1 - When To Use Reach: https://www.youtube.com/watch?v=LaZC9W1rzVs&t=1s 

Part 2 - When To Use Traffic: https://www.youtube.com/watch?v=qd2_baLHIlc 

Part 3: When To Use Engagement & Video Views: https://www.youtube.com/watch?v=U5LgJ8-QeQI&t 

What is Facebook CPM: https://www.youtube.com/watch?v=Nsg9UujSQLw 

7 Day vs 1 Day...

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When To Use Engagement & Video Views Objectives

In part 3 of my video series focusing on demystifying the Facebook Ad objectives, I'm actually covering two!

That's because both Engagement and Video Views can be used for many of the same purposes. But there are also occasions where one is definitely better than the other,

In this video, I go over both senarios. Check it out and let me know what you think!

Part 1 of the video series, When To Use Reach: https://www.youtube.com/watch?v=LaZC9W1rzVs 

Part 2 of the video series, When To Use Traffic: https://www.youtube.com/watch?v=qd2_baLHIlc 

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When To Use The Traffic Objective

In Part 2 of my video series focusing on demystifying the Facebook Ad objectives, I go over the Traffic objective.

This is a great objective to add to your arsenal if you haven't already. But it can also kill your results if you're not using it in the right way.

In this video, I go over both scenarios, plus address some of the small nuances with the Traffic Objective. Check it out and let me know what you think!

Part 1 of the video series, When To Use Reach: https://www.youtube.com/watch?v=LaZC9W1rzVs 

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Is Your Facebook CPM Too High?

CPMs on Facebook quite literally make or break your campaign. But how do you know if you're paying more than you should?

In this video, I demonstrate what I look to do for CPM research.

What is cpm on Facebook?: https://youtu.be/Nsg9UujSQLw 

How to lower your Facebook CPM: https://youtu.be/ksiwOKnTc-0 

Join the Ads Amplifier: https://www.alvaroberrios.com/ads-amplifier-sales-page 

  

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Facebook Ad Campaign Objectives Explained - When you should use the Reach objective

Today I'm starting a video series where I demystify the Facebook Ad objections.

If you ever asked yourself things like when should I use the Conversions objective? What's the difference between Engagement and Video Views? What does Reach even mean?

Well, in this series I'm going to break that all down for you. And today, we're starting with the Reach objective.

Reach is definitely one of the more confusing objectives. But in the right scenario, it can also be one of the more powerful.

 

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What is cpm on facebook?

Uncategorized Mar 29, 2022

What is cpm on Facebook? I explain what cpm means, why it's important to your campaigns and how you can lower cpms for your Facebook ads.

How To Lower Your Facebook Ad CPM: https://www.youtube.com/watch?v=ksiwOKnTc-0 

 

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Boost your Facebook Post? DON'T DO IT.

Uncategorized Mar 11, 2022

Boosting Facebook posts is quick simple, and easy. So what could go wrong?

Well in this video, I explain why hitting the Boost button is not in your best interest

 

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How To Run Facebook Ads in 2022 PART 4

In this FINAL part of my 4 part video series on how to run Facebook Ads in 2022, I go over how you need to get more out of the traffic you're already getting.

To get more from your Facebook Ads...you have to think beyond Facebook Ads.

I know, sounds weird, right? But once you watch this video you'll have a firm understanding of what I mean and what action steps you need to take.

How To Run Facebook Ads Part 1: https://www.youtube.com/watch?v=o7rbvOKjLTI&t 

How To Run Facebook Ads Part 2: https://www.youtube.com/watch? v=PsWOT0Erb08&t 

How To Run Facebook Ads Part 3: https://www.youtube.com/watch?v=fK4uv78KTHE 

Slow loading pages are killing your results: https://www.youtube.com/watch?v=o4wEQ8Bn0NI&t 

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How To Run Facebook Ads in 2022 PART 3

In part 3 of this video series on How to Run Facebook Ads in 2022, I talk about the need to have superior messaging in your ads. This is where you actually need to be spending more time than any other part of your campaign.

But a lot of people gloss over their messaging because they don't have any copywriting experience. Well, I've got some good news for you...you don't need to channel your inner Don Draper in order to write great copy.

In this video, I go over some exercises anyone can use in order to create outstanding messaging.

How To Run Facebook Ads Part 1: https://www.youtube.com/watch?v=o7rbvOKjLTI&t 

How To Run Facebook Ads Part 2: https://www.youtube.com/watch?v=PsWOT0Erb08&t 

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How To Run Facebook Ads in 2022 PART 2

Last week I gave you an overview of how to run Facebook Ads in 2022 by showing you the 3 pillars you have to focus on in order to find success.

If you missed that video, you can check it out here: https://www.youtube.com/watch?v=o7rbvOKjLTI&t=1s 

In this video, I dive deep into pillar #1 which is knowing your data. Because of iOS 14.5, we have incomplete data inside of Facebook Ads Manager.

But with the power of Google Analytics, we can still make informed decisions on our campaigns.

And if you'd like to enroll in my Facebook Ads group coaching program where you get access to me on a weekly basis, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

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How to Target your Audience on Facebook

Know where your Audience is to easily reach them.