So in last week's video, I spoke about when you should hire an ads manager (hint: it's not when you think).

In this week's I'm going to build on that and go over the questions you should be asking a potential ads manager.

Check it out and let me know what you think!

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

"Hey Alvaro, when is a good time to hire an ad manager?"

This is a question I get asked allllll the time. And it's actually a great question.

I'll tell you right off the bat, that most people hire an ads manager way too soon.

Find out why that is in this video!

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

The only way to be successful with Facebook Ads in 2021 is to do lots and lots of research.

Why? Because 99% of advertisers don't take the time to do detailed research. So by simply doing yourself, you're already ahead of your competition.

And to the end, one of my favorite research tools has always been Facebook Audience Insights.

Sadly, this tool is going away on July 1st of 2021. And if you have yes to use Audience Insights, you'll definitely want to hop on now before it does away to give your Facebook Ads an edge.

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

Ok so the "dreaded" iOS 14.5 update is here...now what do we do?

Moving forward, running Facebook Ads will never be the same.

When I say that though, that doesn't mean they're not going to work as well. They're still going to work just fine.

We just need to take a few different steps to understand and interpret the data.

In this video, I explain one of the first action steps you can take.

Google's URL Builder: https://ga-dev-tools.appspot.com/campaign-url-builder/ 

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

In my mind, there's no question that Facebook is king when it comes to marketing...and that's even with the 𝐧𝐞𝐰 𝐢𝐎𝐒 𝐮𝐩𝐝𝐚𝐭𝐞.

But at the end of the day, there's 𝘢 𝘭𝘰𝘵 𝘰𝘧 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 out there.

And sometimes people wonder if it's 𝘸𝘰𝘳𝘵𝘩 𝘵𝘳𝘺𝘪𝘯𝘨 any of them.

In this video, I dive into this 𝐜𝐨𝐦𝐦𝐨𝐧 𝐝𝐢𝐥𝐞𝐦𝐦𝐚 and 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘮𝘺 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘴.

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp

Do you only have 𝘰𝘯𝘦 𝘢𝘥 inside of your 𝘢𝘥 𝘴𝘦𝘵?

If so, In this video I explain why that might now be the 𝐛𝐞𝐬𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲.

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp

I've been asked in the past whether it's worth taking the Facebook Blueprint Courses.

If you're not familiar with what these are, they are free courses provided by Facebook that teach you how to run Facebook Ads for your business.

In this video, I break down this question and provide my honest thoughts.

Here is where you can check out the Facebook blueprint courses: https://www.facebook.com/business/learn/courses 

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

Learn what 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝 𝐞𝐯𝐞𝐧𝐭𝐬 are and why you should start using them. Tracking conversions is one of the most important things you need to get right with your 𝘍𝘢𝘤𝘦𝘣𝘰𝘰𝘬 𝘢𝘯𝘥 𝘐𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮 𝘢𝘥𝘴.

But with the recent iOS changes, you'll want to start using 𝘚𝘵𝘢𝘯𝘥𝘢𝘳𝘥 𝘌𝘷𝘦𝘯𝘵𝘴 for your conversion tracking if you aren't already. This is because we are now limited to 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯 𝘦𝘷𝘦𝘯𝘵𝘴 𝘱𝘦𝘳 𝘢𝘤𝘤𝘰𝘶𝘯𝘵.

In this video I breakdown the differences between 𝐜𝐮𝐬𝐭𝐨𝐦 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 and 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝 𝐞𝐯𝐞𝐧𝐭𝐬 and 𝘸𝘩𝘦𝘯 𝘵𝘰 𝘶𝘴𝘦 𝘦𝘢𝘤𝘩 𝘰𝘯𝘦.

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: 𝐡𝐭𝐭𝐩𝐬://𝐰𝐰𝐰.𝐚𝐥𝐯𝐚𝐫𝐨𝐛𝐞𝐫𝐫𝐢𝐨𝐬.𝐜𝐨𝐦/𝐟𝐛𝐡𝐞𝐥𝐩

Lots of people like to run video view campaigns on Facebook in order to build awareness of their brand to their target audience.

If this is something that you're doing (or plan to), make sure you're avoiding this common mistake.

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application: 𝐡𝐭𝐭𝐩𝐬://𝐰𝐰𝐰.𝐚𝐥𝐯𝐚𝐫𝐨𝐛𝐞𝐫𝐫𝐢𝐨𝐬.𝐜𝐨𝐦/𝐟𝐛𝐡𝐞𝐥𝐩 

𝐇𝐨𝐰 𝐥𝐨𝐧𝐠 𝐬𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐫𝐮𝐧 𝐲𝐨𝐮𝐫 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝? This is one of the top questions I get from students in my group coaching program.

And there are really 𝐭𝐰𝐨 𝐩𝐚𝐫𝐭𝐬 to this answer. The first is 𝘩𝘰𝘸 𝘭𝘰𝘯𝘨 𝘺𝘰𝘶 𝘴𝘩𝘰𝘶𝘭𝘥 𝘳𝘶𝘯 𝘢𝘥𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘵𝘦𝘴𝘵𝘪𝘯𝘨 𝘱𝘩𝘢𝘴𝘦, and then 𝘩𝘰𝘸 𝘭𝘰𝘯𝘨 𝘺𝘰𝘶 𝘴𝘩𝘰𝘶𝘭𝘥 𝘳𝘶𝘯 𝘵𝘩𝘦𝘮 𝘢𝘧𝘵𝘦𝘳 𝘵𝘩𝘦 𝘵𝘦𝘴𝘵𝘪𝘯𝘨 𝘱𝘩𝘢𝘴𝘦.

In this video, I provide you with some 𝐞𝐚𝐬𝐲 𝐠𝐮𝐢𝐝𝐞𝐥𝐢𝐧𝐞𝐬 to follow the next time you 𝐥𝐚𝐮𝐧𝐜𝐡 𝐬𝐨𝐦𝐞 𝐚𝐝𝐬.

If you'd like to see what is the best way 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 so you can start getting 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 and 𝐬𝐚𝐥𝐞𝐬 from 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, head on over to this page and fill out the application:

𝐡𝐭𝐭𝐩𝐬://𝐰𝐰𝐰.𝐚𝐥𝐯𝐚𝐫𝐨𝐛𝐞𝐫𝐫𝐢𝐨𝐬.𝐜𝐨𝐦/𝐟𝐛𝐡𝐞𝐥𝐩