Facebook Blue Print Courses

I've been asked in the past whether it's worth taking the Facebook Blueprint Courses.

If you're not familiar with what these are, they are free courses provided by Facebook that teach you how to run Facebook Ads for your business.

In this video, I break down this question and provide my honest thoughts.

Here is where you can check out the Facebook blueprint courses: https://www.facebook.com/business/learn/courses 

If you'd like to see what is the best way š˜øš˜¦ š˜¤š˜¢š˜Æ š˜øš˜°š˜³š˜¬ š˜µš˜°š˜Øš˜¦š˜µš˜©š˜¦š˜³ so you can start getting š§šžš° š„šžšššš¬ and š¬ššš„šžš¬ from š…šššœšžš›šØšØš¤ š€šš¬, head on over to this page and fill out the application: https://www.alvaroberrios.com/fbhelp 

 

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Facebook Standard Events

Learn what š…šššœšžš›šØšØš¤ š¬š­ššš§šššš«š šžšÆšžš§š­š¬ are and why you should start using them. Tracking conversions is one of the most important things you need to get right with your š˜š˜¢š˜¤š˜¦š˜£š˜°š˜°š˜¬ š˜¢š˜Æš˜„ š˜š˜Æš˜“š˜µš˜¢š˜Øš˜³š˜¢š˜® š˜¢š˜„š˜“.

But with the recent iOS changes, you'll want to start using š˜šš˜µš˜¢š˜Æš˜„š˜¢š˜³š˜„ š˜Œš˜·š˜¦š˜Æš˜µš˜“ for your conversion tracking if you aren't already. This is because we are now limited to š˜¤š˜°š˜Æš˜·š˜¦š˜³š˜“š˜Ŗš˜°š˜Æ š˜¦š˜·š˜¦š˜Æš˜µš˜“ š˜±š˜¦š˜³ š˜¢š˜¤š˜¤š˜°š˜¶š˜Æš˜µ.

In this video I breakdown the differences between šœš®š¬š­šØš¦ šœšØš§šÆšžš«š¬š¢šØš§š¬ and š¬š­ššš§šššš«š šžšÆšžš§š­š¬ and š˜øš˜©š˜¦š˜Æ š˜µš˜° š˜¶š˜“š˜¦ š˜¦š˜¢š˜¤š˜© š˜°š˜Æš˜¦.

If you'd like to see what is the best way š˜øš˜¦ š˜¤š˜¢š˜Æ š˜øš˜°š˜³š˜¬ š˜µš˜°š˜Øš˜¦š˜µš˜©š˜¦š˜³ so you can start getting š§šžš° š„šžšššš¬ and š¬ššš„šžš¬ from š…šššœšžš›šØšØš¤ š€šš¬, head on over to this page and fill out the application: š”š­š­š©š¬://š°š°š°.ššš„šÆššš«šØš›šžš«š«š¢šØš¬.šœšØš¦/šŸš›š”šžš„š©

 

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Facebook Video View Objective - Common Mistakes

Lots of people like to run video view campaigns on Facebook in order to build awareness of their brand to their target audience.

If this is something that you're doing (or plan to), make sure you're avoiding this common mistake.

If you'd like to see what is the best way š˜øš˜¦ š˜¤š˜¢š˜Æ š˜øš˜°š˜³š˜¬ š˜µš˜°š˜Øš˜¦š˜µš˜©š˜¦š˜³ so you can start getting š§šžš° š„šžšššš¬ and š¬ššš„šžš¬ from š…šššœšžš›šØšØš¤ š€šš¬, head on over to this page and fill out the application: š”š­š­š©š¬://š°š°š°.ššš„šÆššš«šØš›šžš«š«š¢šØš¬.šœšØš¦/šŸš›š”šžš„š© 

 

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How Long Should You Run Ads For?

š‡šØš° š„šØš§š  š¬š”šØš®š„š š²šØš® š«š®š§ š²šØš®š« š…šššœšžš›šØšØš¤ š€š? This is one of the top questions I get from students in my group coaching program.

And there are really š­š°šØ š©ššš«š­š¬ to this answer. The first is š˜©š˜°š˜ø š˜­š˜°š˜Æš˜Ø š˜ŗš˜°š˜¶ š˜“š˜©š˜°š˜¶š˜­š˜„ š˜³š˜¶š˜Æ š˜¢š˜„š˜“ š˜Ŗš˜Æ š˜µš˜©š˜¦ š˜µš˜¦š˜“š˜µš˜Ŗš˜Æš˜Ø š˜±š˜©š˜¢š˜“š˜¦, and then š˜©š˜°š˜ø š˜­š˜°š˜Æš˜Ø š˜ŗš˜°š˜¶ š˜“š˜©š˜°š˜¶š˜­š˜„ š˜³š˜¶š˜Æ š˜µš˜©š˜¦š˜® š˜¢š˜§š˜µš˜¦š˜³ š˜µš˜©š˜¦ š˜µš˜¦š˜“š˜µš˜Ŗš˜Æš˜Ø š˜±š˜©š˜¢š˜“š˜¦.

In this video, I provide you with some šžššš¬š² š š®š¢ššžš„š¢š§šžš¬ to follow the next time you š„ššš®š§šœš” š¬šØš¦šž šššš¬.

If you'd like to see what is the best way š˜øš˜¦ š˜¤š˜¢š˜Æ š˜øš˜°š˜³š˜¬ š˜µš˜°š˜Øš˜¦š˜µš˜©š˜¦š˜³ so you can start getting š§šžš° š„šžšššš¬ and š¬ššš„šžš¬ from š…šššœšžš›šØšØš¤ š€šš¬, head on over to this page and fill out the application:

š”š­š­š©š¬://š°š°š°.ššš„šÆššš«šØš›šžš«š«š¢šØš¬.šœšØš¦/šŸš›š”šžš„š©

 

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How To Prepare For The iOS 14 Update

By now you've probably seen the warning in your ad account telling you to prepare for the upcoming iOS 14 update.

There's a lot of confusion around what the update is and how it impacts campaigns.

There's also a lot of panic about what this means.

In this video, I go over in extreme detail what is going on and how you can prepare.

 

Facebook Small Business Post (it's not often I agree with FB on "moral" arguments, but they hit the nail on the head here):

https://www.facebook.com/.../ios-14-apple-privacy-update.../

Apple's Explanation:

https://developer.apple.com/.../user-privacy-and-data-use/

Partner Integrations for Shopify and others for Conversions API:

https://www.facebook.com/business/help/260370078559247

About Conversion API:

https://www.facebook.com/business/help/2041148702652965?helpref=search&sr=4&query=Conversion%20API#

Facebook Dev Post:

...

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Facebook Lead Gen Vs. Conversion Ads

Uncategorized Jan 07, 2021

Cool, so you want to run some Facebook Ads to generate leads, so you should use the Lead Generation objective..right?

Well, not quite. You could use the Lead Generation objective, but that is less than optimal. Instead, you want to use Conversion Ads.

What the heck is the difference!?!? Well, that's exactly what I breakdown in this video.

If you'd like to see what is the best way š˜øš˜¦ š˜¤š˜¢š˜Æ š˜øš˜°š˜³š˜¬ š˜µš˜°š˜Øš˜¦š˜µš˜©š˜¦š˜³ so you can start getting š§šžš° š„šžšššš¬ and š¬ššš„šžš¬ from š…šššœšžš›šØšØš¤ š€šš¬, head on over to this page and fill out the application: š”š­š­š©š¬://š°š°š°.ššš„šÆššš«šØš›šžš«š«š¢šØš¬.šœšØš¦/šŸš›š”šžš„š©

 

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The Most Undertilized Facebook Ad Metric

To many, it feels like there are at least a million š…šššœšžš›šØšØš¤ š€š šŒšžš­š«š¢šœš¬ to look at, so it's understandable that people often don't know what to look for.

But even for those who even have a decent idea of what metrics to pull and analyze, there is šØš§šž š¦šžš­š«š¢šœ that % š˜°š˜§ š˜±š˜¦š˜°š˜±š˜­š˜¦ š˜¢š˜³š˜¦š˜Æ'š˜µ š˜­š˜°š˜°š˜¬š˜Ŗš˜Æš˜Ø š˜¢š˜µ...and it's one of the š˜®š˜°š˜“š˜µ š˜Ŗš˜®š˜±š˜°š˜³š˜µš˜¢š˜Æš˜µ š˜°š˜Æš˜¦š˜“.

It literally makes it š˜µš˜¦š˜Æ š˜µš˜Ŗš˜®š˜¦š˜“ easier to identifying š°š¢š§š§š¢š§š  ššš§š š„šØš¬š¢š§š  šœššš¦š©ššš¢š š§š¬ along with š°š¢š§š§š¢š§š  ššš§š š„šØš¬š¢š§š  šššš¬.

Watch this video to find out what it is and how you can (and should) start using it today!

If you'd like to see what is the best way we can work together so you can start getting new leads and sales from Facebook Ads, head on over to this page and fill out the application: š”š­š­š©š¬://š°š°š°.ššš„šÆššš«šØš›šžš«š«š¢šØš¬.šœšØš¦/šŸš›š”šžš„š© 

 

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How To Lower Your Facebook Ad CPM

Have you ever had a few ads running in the same campaign and noticed that one ad is š˜®š˜°š˜³š˜¦ š˜¦š˜¹š˜±š˜¦š˜Æš˜“š˜Ŗš˜·š˜¦ than the other?

Ever wondered why that is?

After all, you're sending traffic to the exact same page...so what gives?

This usually comes down to the CššŒ šØšŸ šžšššœš” ššš, or šœšØš¬š­ š©šžš« šØš§šž š­š”šØš®š¬ššš§š š¢š¦š©š«šžš¬š¬š¢šØš§š¬.

And most people don't know this, but CPMs between ads usually vary because of this š˜–š˜•š˜Œ š˜›š˜š˜š˜•š˜Ž.

Watch the video to find out what it is and let me know your thoughts!

If you'd like to see what is the best way š˜øš˜¦ š˜¤š˜¢š˜Æ š˜øš˜°š˜³š˜¬ š˜µš˜°š˜Øš˜¦š˜µš˜©š˜¦š˜³ so you can start getting š§šžš° š„šžšššš¬ and š¬ššš„šžš¬ from š…šššœšžš›šØšØš¤ š€šš¬, head on over to this page and fill out the application: š”š­š­š©š¬://š°š°š°.ššš„šÆššš«šØš›šžš«š«š¢šØš¬.šœšØš¦/šŸš›š”šžš„š©

 

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How Many Facebook Pixels Do you Need?

I often encounter a lot of confusion over the š…šššœšžš›šØšØš¤ š©š¢š±šžš„, particularly around how many you should have and how to manage them.

So in this video, I debunk common myths and š©š«šØšÆš¢ššž ššš§ šžššš¬š² šŸš«ššš¦šžš°šØš«š¤ to know when you need š˜®š˜¶š˜­š˜µš˜Ŗš˜±š˜­š˜¦ š˜±š˜Ŗš˜¹š˜¦š˜­š˜“, and when š˜ŗš˜°š˜¶ š˜„š˜°š˜Æ'š˜µ.

Check it out and let me know what you think!

If you'd like to see what is the š˜£š˜¦š˜“š˜µ š˜øš˜¢š˜ŗ š˜øš˜¦ š˜¤š˜¢š˜Æ š˜øš˜°š˜³š˜¬ š˜µš˜°š˜Øš˜¦š˜µš˜©š˜¦š˜³ so you can start getting š§šžš° š„šžšššš¬ and š¬ššš„šžš¬ from š…šššœšžš›šØšØš¤ š€šš¬, head on over to this page and fill out the application: š˜©š˜µš˜µš˜±š˜“://š˜øš˜øš˜ø.š˜¢š˜­š˜·š˜¢š˜³š˜°š˜£š˜¦š˜³š˜³š˜Ŗš˜°š˜“.š˜¤š˜°š˜®/š˜§š˜£š˜©š˜¦š˜­š˜±

 

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How to Leverage The Facebook Algorithm For a Bigger Launch

There are A LOT of people doing launches between now at the end of the year (or at the very beginning of next year).


It is common for any launch to have a "š˜³š˜¶š˜Æš˜øš˜¢š˜ŗ," where you warm people up for a certain period of time before you hit them with your launch ads.

The runway can be anywhere from 2 weeks to even as long as 6 months.

But most people are leaving money on their table with their runways, and I layout an improved strategy for your runway.

So check out the video and let me know your thoughts!

If you'd like to see what is the best way we can work together so you can start gš˜¦š˜µš˜µš˜Ŗš˜Æš˜Ø š˜Æš˜¦š˜ø š˜­š˜¦š˜¢š˜„š˜“ and š˜“š˜¢š˜­š˜¦š˜“ from Facebook Ads, head on over to this page and fill out the application: š”š­š­š©š¬://š°š°š°.ššš„šÆššš«šØš›šžš«š«š¢šØš¬.šœšØš¦/šŸš›š”šžš„š©

  

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